Roswell, GA Gym SFX Fitness Announces 60-Day Health Challenge for 2021

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SFX Fitness encourages those interested to lose the “quarantine fifteen” with the fitness center’s 60-Day Health Challenge beginning February 1, 2021.

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We believe by offering a more holistic approach to a person’s health, they will see this truly as a life change versus a decision to lose weight that is often re-found.

SFX Fitness, a top-rated gym in Roswell, GA, has announced a 60-Day Health Challenge will begin in February for the first twenty people to sign up. Participants will receive perks including a 25% discount on a Gold Membership after the challenge, and will also compete for the chance to stay at Miramar Beach Resort in sunny Florida.

Designed to create lasting habits that not only take the weight off but keep it off, SFX Fitness has planned a 60-Day Challenge that will be an immersive program that teaches participants how to be healthier and happier in the new year. Participating in the challenge guarantees benefits including a fitness assessment, 3D body scan, 30-minute personal training session, two-month Gold Membership, 60-day meal plan, a physical therapy dry needling session, chiropractic assessment and daily inspirational emails and check-ins.

Participants will also receive a 50% discount on one-on-one or small group training during the challenge, in addition to the 25% off discount on a Gold Membership following the challenge that includes all yoga, Burn, R.I.P.P.E.D., Dance Jam, HIIT Boxing, X-Core 20/20/20 classes and X-Core Bootcamp.

According to SFX owner Rick Banks, he was inspired to create the challenge in order to help bust the myth that it only takes 21 days to form a habit, when in fact it can take anywhere from 18 to 254 days for a person to form a new habit.

“A consistent routine of any kind isn’t for everyone, so finding a good solution often needs some level of tailoring–this is where SFX can help make a life-changing difference in routines,” Banks said. Through the 60-day challenge, participants will be guided through the process to attain a new lifestyle that becomes automatic.

“We believe by offering a more holistic approach to a person’s health, they will see this truly as a life change versus a decision to lose weight that is often re-found,” Banks said. “Choosing to release old habits and committing to a clearer process of eating habits, exercise routines and putting yourself first, 2021 will finally give the permanent results so many are looking for.”

For more information on how to gain lasting results with the 60-Day challenge, contact SFX Fitness at 770-587-2389.

About SFX Fitness

SFX Fitness is an independently owned and operated full-service fitness facility located in Roswell, GA and serving the greater Atlanta area. The gym focuses on giving everyone, from beginners to advanced athletes, their highest level of fitness by creating a supportive community that motivates and educates.

SFX employs personal trainers and offers a variety of classes for all levels of fitness including semi-private training, one-on-one training and bootcamp training sessions. Classes offered include Body Chisel, R.I.P.P.E.D., HIIT Boxing, Club Vibe, yoga and more. For more information visit

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