The campaign focuses on the specialization of Rothman Orthopaedics and over 60 actual patient stories that will release monthly over the next eight months.
PHILADELPHIA, April 19, 2023 /PRNewswire-PRWeb/ -- Rothman Orthopaedic Institute, the largest private musculoskeletal practice in the U.S., launched its latest patient-centered campaign, "We specialize in you." The campaign focuses on the specialization of Rothman Orthopaedics and over sixty (60) actual patient stories that will release monthly over the next eight months.
"This campaign features real stories and challenges our patients faced and experiences they had, to get back to their lives," said Alexander R. Vaccaro, MD, PhD, MBA, President of Rothman Orthopaedic Institute, Richard H. Rothman Professor and Chairman of the Department of Orthopaedics, and Professor of Neurosurgery at Thomas Jefferson University and Hospitals. "With so many options in regards to orthopedic care, there is no greater resource to our practice than our patients. Simply put, people rely on the opinions of friends, family and independent people that they can relate to."
"'We specialize in you' is a campaign featuring Rothman patients as the stars, and we're excited to share dozens of videos to the communities we serve," said Justin Samra, Vice President of Development & Brand Strategy. "Everyone has a 'specialty' they want to get back to after an orthopedic injury, and our subspecialized physicians helped make that a reality."
In a survey completed by randomized Rothman patients last fall, a very high percentage of respondents submitted that a positive patient testimonial affected their appointment decision, as well as the importance of a subspecialized orthopedic physician or surgeon.
"The reason I took the time to participate in this campaign was to share my life changing experience with others," said Norbert Zastavy, Spine Patient who specializes in Culinary Arts. "If my story helps just one person the way Rothman Orthopaedics helped me, then my time was worth it."
A distinguishing feature of Rothman physicians is their exceptional attention to specializing in one musculoskeletal area of the body – spine, hip, foot, etc. With that in-mind, "We specialize in you" was designed to showcase what Rothman patients love to specialize in – running, horseback riding, teaching – or whatever activity brings immense joy to them and those around them.
Rothman worked in partnership with The Video Content Factory on the video concept and production. The campaign will appear in all Rothman Orthopaedics markets on a variety of mediums including digital display and video, YouTube and social media channels (Instagram, Facebook, LinkedIn and Twitter).
To view the first group of patient stories highlighting the various subspecialties, go to MyRothmanStory.com.
###
About Rothman Orthopaedic Institute
Rothman Orthopaedic Institute is the largest musculoskeletal practice in the United States according to Becker's Review. A world-leader in the field of orthopedics, Rothman Orthopaedics partners with health systems, hospitals and physicians to build enduring musculoskeletal systems of care in communities that are high-quality, compassionate, affordable and grounded in evidence-based medicine. Rothman orthopedists treat patients in 43 locations and has surgical privileges at 71 facilities in Pennsylvania, New Jersey, New York and Florida. With experts in nine orthopedic sub-specialties including spine, hip & knee, foot & ankle, shoulder & elbow, hand & wrist, sports medicine, physical medicine & rehabilitation, orthopedic oncology and trauma, Rothman Orthopaedics is recognized for excellence in clinical treatment methods, research, education and technology. Consistently recognized as national and regional "Top Docs," Rothman Orthopaedics is proud to be the official team physicians for the Philadelphia Eagles, Phillies, the Orlando Magic, the iconic Radio City Rockettes, The Big EAST Conference, as well as over 60 college and high school teams.
For more information about Rothman Orthopaedic Institute, please visit RothmanOrtho.com.
Media Contact
Alexandria Hammond, Rothman Orthopaedic Institute, 1 2673531667, [email protected]
SOURCE Rothman Orthopaedic Institute
Share this article