NEW YORK, Nov. 27, 2018 /PRNewswire-PRWeb/ -- ROYCE, the New York City lifestyle brand, announces the One Year Anniversary of its boutique on the main floor of Bloomingdale's 59th Street flagship store.
Channeling its artisanal heritage from Vienna, Austria, ROYCE continues to refine its tradition of handcrafted leather travel essentials accented with bespoke monogramming under the guidance of the Bauer family's latest generation.
The anniversary coincides with the launch of ROYCE's signature gifts on Bloomingdales.com, a curated collection that emphasizes functional accessories which embody the spirit of travel. In addition to fostering an omnichannel expansion strategy with its introduction on Bloomingdales.com, the anniversary also aligns with the debut of ROYCE pop-up events in other Bloomingdale's stores.
"It has been a tremendously exciting year of close collaboration with Bloomingdale's to scale together both nationally via ecommerce and locally here in our mutual home of New York," explains managing director William Bauer. "We look forward to an enduring, successful partnership for years to come."
"Bloomingdale's is thrilled to be expanding our partnership with ROYCE," says Sharon Wax, Bloomingdale's SVP Concessions and Designer. "Personalization greatly resonates with our shopper and we are excited to offer this service on a larger scale."
SOURCE ROYCE New York
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