RTB House launches new AI-based product to increase brand awareness and user engagement

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These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling

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Creating a lasting connection with consumers requires a deep understanding of user behaviors, says Lukasz Abgarowicz, head of new products at RTB House.

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling.

Video is a key component of branding exercises, helping to focus marketing messages, improve customer interaction, and support a consistent and captivating brand image. According to a recent study by Wyzowl, when asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. An additional 84% reported that they’ve been convinced to buy a product or service by watching a brand’s video.

To increase impact, RTB House Streaming Video Ads are constantly updated to allow advertisers to execute outstanding, unique and consistent brand strategies. Based on a branding video and powered by RTB House’s state-of-the-art Deep Learning recommendations, Streaming Video Ads are tailored to user preferences in order to present the brand in an engaging and appealing way.

According to RTB House clients, video is particularly effective at targeting users in the upper stages of the sales funnel. To determine which users are located in those stages our Deep Learning algorithms analyze thousands of data points. Based on these advanced calculations, Streaming Video Ads are displayed to an audience which may include users who were previously not engaged with the brand.

“Creating a lasting connection with consumers requires a deep understanding of user behaviors. Each journey is unique because every customer is different, with their own set of personal circumstances, needs, preferences, and behaviors. That is why our highly personalized Streaming Video Ads are an effective solution for any digital marketing strategy that embraces a user-centric approach,” says Lukasz Abgarowicz, head of new products at RTB House.

Thanks to RTB House’s partnership with all major inventory partners, Streaming Video Ads are available in all popular video formats for various types of devices. To ensure ads are presented in the desired and brand-safe contexts, placements are analyzed by our proprietary contextual targeting and Brand Safety mechanisms, which use natural language processing to analyze site context for every single impression delivered. To ensure consistent communication, Streaming Video Ads may also be bundled with other ad formats offered by RTB House, including Social Banners, Dynamic Display Banners, Snippet Ads, in-app campaigns, and more.

All Streaming Video Ad formats offer KPIs that measure the video’s branding impact. RTB House’s advanced analytics track a user’s interaction with the brand and deliver valuable insights that allow marketers to tailor their strategies and create an optimal user journey.

For more information visit videoads.rtbhouse.com.
See examples of Streaming Video Ads at videoads.rtbhouse.com/showcase.

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About RTB House:
RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.

Founded in 2012, the RTB House team comprises 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves more than 2,000 campaigns for clients across EMEA, APAC and the Americas regions.

From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client’s unique branding needs.

Learn more at http://www.rtbhouse.com

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Scott Samson
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