NEW YORK, Sept. 24, 2020 /PRNewswire-PRWeb/ -- RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced that it has been selected as the winner of the "AdTech Innovation Award" in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
The AdTech Innovation Award is another prestigious honor for RTB House's AI Full-Funnel Marketing Solutions. Recently, RTB House also received a Gold Stevie in 2020 International Business Awards®. This is the result of a big push from RTB House to offer brands innovative marketing solutions to reach current and new customers at any stage of the funnel from awareness to consideration to conversion.
The 2020 MarTech Breakthrough Award recognized the RTB House AI Full-Funnel Marketing Solutions, an advanced AI-based tool that is able to recognize a consumers' stage within the sales funnel in real-time, resulting in relevant communication with users. With a modern approach to marketing communication, marketers are empowered to build more durable brand awareness and deeper connections with customers at every stage of the consumer's path-to-purchase.
An ecosystem driven by an award-winning AI is built on the usage of 1st party data and incorporates privacy by design. With this step forward, RTB House enables clients to benefit from their deep learning-based technology to seal the sales funnel, recognizing in real-time at what stage of the funnel the user is, and decide which ad should be shown to a user in that context.
"After years of research in the field of AI, RTB House created AI Full-Funnel Marketing Solutions to help take brand communication to the next level," said Łukasz Abgarowicz, Head of New Products at RTB House. "We made all of this possible by creating and using AI that deeply understands humans, one that brings marketers the tools and strategies they need to succeed in a digital landscape. We are confident that our deep learning AI Full-Funnel solution will shape the future of marketing."
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,750 nominations from over 15 different countries throughout the world.
"RTB House is a pioneering leader in the AdTech space, with compelling solutions that are proven to significantly increase brand awareness and consumer engagement," said James Johnson, Managing Director at MarTech Breakthrough. "From advanced customer segmentation to bespoke customer journey scenarios and deep learning optimization and beyond, RTB House is providing breakthrough solutions that make sales funnels more effective. We want to recognize their tremendous achievement with our 'AdTech Innovation Award' for 2020 and we congratulate the entire global RTB House team on their industry recognition."
RTB House operates in over 70 markets, with 30 offices around the world. The company runs thousands of campaigns for some of the biggest names in the world, including Adidas, Sephora, Reebok and Nike, among others.
About RTB House:
RTB House is a global company that provides state-of-the-art marketing technologies for top brands worldwide. Its proprietary ad buying engine is the first and only in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their short, mid and long-term goals.
Founded in 2012, the RTB House team is comprised of 500+ specialists in over 30 locations across the globe: New York, London, Tokyo, Singapore, São Paulo, Moscow, Istanbul, Dubai and Warsaw. It serves more than 2,000 campaigns for clients across EMEA, APAC and the Americas regions.
From 2018, after successfully deploying deep learning into 100 percent of its algorithms, RTB House develops two divisions, independent from R&D team, focused on leading innovation for MarTech solutions. The AI Marketing Lab provides an environment for inventing and advancing MarTech products. In addition, the Creatives Lab was created to investigate and improve the overall performance of creatives, as well as developing support for formats like dynamic display and video creatives that can be ultra-tailored to a client's unique branding needs.
About MarTech Breakthrough:
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
SOURCE RTB House
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