Rumble Gaming and Family First Sports Partner to Help Traditional Sports Athletes Enter the Gaming Industry

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Rumble Gaming and Family First Sports Firm today announced a partnership designed to assist traditional sports athletes to enter the esports and gaming industries.

Rumble Gaming, a global esports talent agency and gaming consulting company, and Family First Sports Firm, a full service agency providing representation and marketing to NBA athletes, today announced a partnership designed to assist traditional sports athletes to enter the esports and gaming industries.

The partnership combines Rumble’s concentrated expertise in areas such as esports talent management, consulting services, product integration, and team sponsorships with Family First’s innovative approach to management and development of established and emerging talent in the traditional sports domain. It also comes at a time when nearly every traditional sports league is looking to gaming as a vehicle for keeping fans engaged. Both the NBA and MLB have announced tournaments for NB2K and MLB The Show, respectively.

Family First Sports represents budding superstar point guard De’Aaron Fox of the Sacramento Kings. Fox was the fifth overall selection in the 2017 NBA draft, finished second in Most Improved Player voting last season, and is regarded as one of the top gamers in the NBA, having nearly bested four-time Call of Duty Champion Doug Censor in a show match.

“The proliferation of digital media and gaming platforms like Twitch, Mixer, and Caffeine has provided athletes with a new avenue to connect with fans and grow their following,” said Evan Kubes, President of Rumble Gaming. “By partnering with a top traditional sports agency like Family First Sports, we’ll be able to help professional athletes navigate the gaming ecosystem and increase their overall brand equity.”

"Every basketball player plays video games and we know that esports is on track to become one of the most watched sports verticals in the world. At Family First, we pride ourselves on thinking outside of the box and being ahead of the curve,” said Chris Gaston, founder and CEO of Family First Sports. “Our partnership with Rumble Gaming is a great fit because it is one of the most influential agencies in representing esports players, organizations, and content creators.”

Gaston continued, “Family First will be the first traditional sports agency to offer athletes crossover representation and exposure to the gaming space. Rumble Gaming are experts in that space, so there is a mutual benefit for both parties to cross-brand, as the world of sports and entertainment have become intertwined with the gaming industry.”

About Rumble Gaming
Rumble Gaming is a full service esports and gaming company, offering talent management, legal and marketing services, as well as a fully integrated media platform and distribution network. As a talent agency, Rumble bridges the gap between brands and the esports/gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. As a media platform, it has a content distribution network bolstered across the spheres of digital and linear media which, coupled with production studios in Toronto, New York and Los Angeles, uniquely positions Rumble Gaming to create and disseminate content.

About Family First Sports Firm
Family First Sports Firm is a full-service agency providing representation and marketing to NBA athletes, with the goal of empowering the player and the people closest to him. With its unprecedented approach to the agent business and by bringing diversity to the landscape of NBA player management, the firm prides itself on its uniqueness and in going against the industry standard. Family First Sports’ vision is to ensure each client is receiving holistic representation in all areas of business, both on and off the court.

Founded in 2019 by prolific NBA player developer Chris Gaston, Family First Sports prides itself on giving minorities a chance to prove themselves and make their mark on the business side of basketball, whether it be in traditional or emerging industries.

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Rumble Gaming Contact:
Andréa Dorego, Director, Public Relations & Communications andrea@rumblegamingtv.com

Family First Sports Contact:
Chris Gaston, CEO, Family First Sports gaston@familyfirstsports.net

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Ariel Shnerer
Anthem Sports & Entertainment
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