“This partnership represents a major step forward as Rumble Gaming continues to integrate the competitive video gaming and traditional sports communities, through engaging content with professional athletes” - Mike Cotton, CEO of Rumble Gaming
TORONTO (PRWEB) May 12, 2020
Rumble Gaming, a global esports talent agency and gaming consulting company, and PlayersTV, a newly-launched linear distribution channel focusing on athlete-centric lifestyle content, have announced a content distribution partnership. The partnership will help traditional sports athletes gain greater exposure to the esports community by creating collaborative content with Rumble Gaming's talent roster and distributing it globally through PlayersTV.
The partnership combines Rumble’s expertise in esports talent management, consulting services, and team sponsorships with PlayersTV’s impressive roster of superstar athlete investors, including Carmelo Anthony, Chris Paul, Kyrie Irving, and Deandre Jordan. This alliance comes at a time when traditional sports leagues are looking to gaming as a vehicle to keep their fans engaged.
“This partnership represents a major step forward as Rumble Gaming continues to integrate the competitive video gaming and traditional sports communities, through engaging content with professional athletes,” said Mike Cotton, CEO of Rumble Gaming. “In recent months, we’ve been inundated with requests from prominent stakeholders in the traditional sports arena who are looking to redirect capital into esports and gaming. PlayersTV is a venerable brand and we’re eager to work alongside them to reach a wider audience, as well as to provide greater value to our sponsors, partners, and fans.”
"PlayersTV is constantly focused on innovating and collaborating and we see Rumble Gaming as a leader in bridging the gap between gaming and traditional sports culture. We are excited to bring the sports and esports communities together in creative and inventive ways,” said Deron Guidrey, co-founder of PlayersTV.
About Rumble Gaming
Rumble Gaming is a full service esports and gaming company, offering talent management, legal and marketing services, as well as a fully integrated media platform and distribution network. As a talent agency, Rumble bridges the gap between brands and the esports/gaming ecosystem by facilitating partnership opportunities and creating authentic marketing activations. As a media platform, it has a content distribution network bolstered across the spheres of digital and linear media which, coupled with production studios in Toronto, New York, and Los Angeles, uniquely positions Rumble Gaming to create and disseminate content.
PlayersTV is a new and innovative network at the intersection of sports, culture and lifestyle, connecting athletes with their fans. The unique channel provides a look into athlete’s passions, interests, and off-the-field pursuits, and blends a variety of mediums from comedies and documentaries, to reality shows and podcasts, all centered on sports, culture and lifestyle. Its content is a natural fit for the linear viewing experience and offers intimate access into the fascinating and inspiring lives of professional athletes.
PlayersTV was introduced during NBA All-Star Weekend in February and is a subsidiary of Players Media Group, an experienced digital agency with focus in media, sports, and entertainment.
Rumble Gaming Contact:
Director, Public Relations & Communications
Communications, Public Relations