Ryan Carpenter Joins Pursuant to Drive Mid-Level Giving Growth and Market Innovation for Nonprofit Sector

DALLAS, September 19, 2019 /PRNewswire-PRWeb/ -- Pursuant, a direct response fundraising agency serving nonprofit organizations, proudly welcomes Ryan Carpenter as Director, Market Solutions. He will be in charge of driving growth in mid-level giving and innovation for Pursuant clients and the sector at-large.

Carpenter brings a unique combination of experience in levering data and passion for using donor insights to help Pursuant clients build stronger connections with constituents. He has a particular focus and expertise in identifying donors with a greater capacity to give, in deepening those relationships, and in upgrading their giving. In his role at Pursuant, Carpenter will lead mid-level innovation efforts, collaborating with nonprofit leaders and Pursuant clients to create data-driven approaches to mid-level giving programs. Additionally, Carpenter's role will focus on uncovering pain points in the nonprofit sector and developing technology-enabled solutions. This new role at Pursuant is a natural fit for Carpenter's expertise in donor cultivation and stewardship: he will accelerate the creation of new services and products to enhance the agency's mid-level, major-giving and donor loyalty capabilities.

Carpenter joins Pursuant with a breadth of experience across the philanthropic sector. Prior to joining Pursuant, Carpenter played a critical role at Thompson Habib Denison (THD) in the field of donor advancement, where he served some of the nation's leading nonprofit organizations such as Feeding America, Wounded Warrior Project and CARE. In his time at THD, the mid-level programs he managed typically saw year-over-year revenue increases of 15%–20%. Following his work at THD, Carpenter moved into a boots-on-the-ground fundraising role leading donor cultivation and stewardship programs at YearUp; there he provided strategic guidance and support to over 40 fundraisers and increased major giving and mid-level revenue. Additionally, Carpenter took his experience in the field and helped build fundraising data models for Causemo, a fundraising intelligence platform just recently acquired by Pursuant in July of this year.

"It was apparent to me from my initial conversations that Pursuant was the place I wanted to be," says Carpenter. "I'm excited to join the team of smart, personable people who embrace the approach of making data-driven decisions to best serve our clients. Early on in my work with nonprofits, I realized that I could help organizations by doing something I loved—by digging into their data and helping them maximize their fundraising potential. At Pursuant, I hope to continue to drive innovation by developing new strategies and solutions to serve the marketplace."

"We are excited to add Ryan's expertise to the team here at Pursuant. His wealth of knowledge in both fundraising and analytics is going to help us have greater impact on the organizations with whom we partner. With Ryan's role, we will focus on fine-tuning and advancing our data-driven mid-level giving capabilities. This critical area of fundraising is often overlooked, and we are excited about our expanded investment in this area. We look forward to Ryan's leadership in continually driving market innovation for our clients and the sector," says Hilary Noon, EVP of Analytics, Insights, and Experience at Pursuant.

Ryan earned a degree in resource economics at the University of Massachusetts, Amherst. He currently lives with his family in Boston, Mass.

About Pursuant
Pursuant solves nonprofits' toughest fundraising challenges. A platform of best-in-class technology, tools and services focused on empowering nonprofits to change the world, we are passionate about data-driven outcomes that deepen donor loyalty. Through data-driven strategy, fundraising intelligence, award-winning storytelling, experienced leadership and proven results, we are able to solve the comprehensive fundraising needs of nonprofits today. Reach out and learn more at pursuant.com.

SOURCE Pursuant