SAFE Credit Union employees star in their own financial education ads

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SAFE CU financial educators Jason Fonseca and Gina Richardson star in and help produce their own quirky ads for SAFE's free, community financial education webinars.

“SAFE Credit Union takes its mission to provide quality financial education to the community seriously, but that doesn’t mean that the workshops are stuffy." - Carrie Johnson, financial education team manager in SAFE’s Workplace Financial Wellness program

SAFE Credit Union showcases financial education experts and promotes free, community workshops with an ad-hoc team that writes, directs, shoots, and stars in a series of quicky ads that provides education tips while teasing upcoming seminars.

Financial educators Gina Richardson and Jason Fonseca bring their larger-than-life personalities to the spots. They believe that people better incorporate the changes that help them improve their financial well-being through workshops presented with personal truth and reality.

“SAFE Credit Union takes its mission to provide quality financial education to the community seriously, but that doesn’t mean that the workshops are stuffy,” says Carrie Johnson, who manages the financial education team in SAFE’s Workplace Financial Wellness program. “We are so fortunate to have Gina and Jason lead our workshops. They bring so much energy and genuineness to the workshops that really help people relax and feel open to learning important life-changing lessons.”

Financial education is at the heart of SAFE’s mission. In 2019, SAFE financial educators connected with nearly 4,500 employees in the greater Sacramento area through the Workplace Financial Wellness program.

The video series touches on free community webinars SAFE launched in response to the pandemic: Navigating Your Debt During Challenging Times; Managing Your Finances During Challenging Times; and Mindfulness and Money. They also promote SAFE’s popular First-Time Home Buyers webinar.

The production team is comprised of Fonseca, script writer, director, and editor; Richardson, co-star; and Steve Joves, location scout and editor.

The no-frills production is an all-hands on deck enterprise. “The fun part about the production process is if you’re not on camera, you’re part of the crew,” Fonseca says. “You’re holding the boom mic. You’re setting up the camera, and someone else may be hitting record.”

About SAFE
SAFE Credit Union is a leading financial institution in Northern California with more than $3.5 billion in assets and 236,000 members. SAFE has service centers across the Greater Sacramento region and a mortgage lending office serving Contra Costa and Alameda counties. SAFE is a state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA.

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Carole Ferguson
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