Sales 3.0 Labs is proud to announce the release of its groundbreaking Ethical Quality Index (EQI). This innovative index is designed to help B2B sales professionals and organizations navigate the complex landscape of AI solutions, ensuring ethical and effective use of this powerful technology.
FREDERICKSBURG, Va., Aug. 11, 2025 /PRNewswire-PRWeb/ -- Sales 3.0 Labs is proud to announce the release of its groundbreaking Ethical Quality Index (EQI). This innovative index is designed to help B2B sales professionals and organizations navigate the complex landscape of AI solutions, ensuring ethical and effective use of this powerful technology.
In today's B2B sales environment, AI is revolutionizing everything from scheduling appointments to writing proposals. However, the unchecked use of AI poses significant risks, including transparency issues, data privacy concerns, and potential degradation of human interaction. The Sales 3.0 EQI addresses these challenges by providing a comprehensive assessment of AI solutions based on five core tests: Transparency, Data Privacy and Consent, Bias and Fairness, Humanity, and Customer-Centric Design.
"AI is in the process of transforming B2B sales, but it must be used responsibly," said Jeff Campbell, Director of AI Research and Programs for Sales 3.0 Labs. "The Sales 3.0 EQI is a critical tool for ensuring that AI solutions are both effective and ethical."
The first EQI report compares seven widely-used chatbots in the B2B sales industry. Each of these chatbots were evaluated on their adherence to ethical standards, with Claude and Copilot emerging as the top performers. The findings highlight the importance of careful selection and use of AI tools to maximize benefits while minimizing risks.
"Our goal is to elevate the professional and ethical standards of the sales profession," said Jeff Campbell. "The Sales 3.0 EQI provides sales organizations with a key piece of information they need to make informed decisions about AI solutions."
Sales 3.0 Labs is committed to ongoing research and collaboration with AI companies to improve the ethical quality of AI solutions. Future EQI reports will include assessments of major CRM players, Revenue Engines, and other AI tools used in B2B sales.
For more information about the Sales 3.0 EQI and to access the full report, please visit Sales 3.0 Labs or contact us at [email protected]
About Sales 3.0 Labs
Sales 3.0 Labs is the AI research arm of Sales 3.0, dedicated to delivering critical information for B2B sales. Our mission is to achieve revenue optimization while ensuring the use of ethically produced AI solutions. We are committed to helping the professional sales community harness the best aspects of AI while protecting against its potential downsides.
Contact:
Sales 3.0 Labs
Jeff Campbell Email: [email protected]
Website: AIE (AI Ethical Certified) for B2B Sales
Media Contact
Jeff Campbell, Sales 3.0 Labs, 1 5405387706, [email protected], https://masterclass.sales30conf.com/aie-ai-ethical-certified-for-b2b-sales
SOURCE Sales 3.0 Labs
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