SalesFuel announces the release of its new e-book, "The Best Salesperson I Ever Had – In the Words of Real Customers," which offers actionable insights into what truly sets world-class sales professionals apart. It also offers suggestions on what traits to look for in candidates during pre-hiring and how to improve employee retention. The insights come from SalesFuel's B2B BuyerSCAN™ survey of 2,165 C-Suite executives at U.S. businesses of all sizes. It includes seven characteristics that are critical to buyers when shopping.
WESTERVILLE, Ohio, May 21, 2025 /PRNewswire-PRWeb/ -- SalesFuel announces the release of its new e-book, "The Best Salesperson I Ever Had – In the Words of Real Customers," which offers actionable insights into what truly sets world-class sales professionals apart. It also offers suggestions on what traits to look for in candidates during pre-hiring and how to improve employee retention.
The book presents a compelling conversation among seasoned leaders reflecting on the stand-out traits in the most exceptional salesperson.
The insights come from SalesFuel's B2B BuyerSCAN™ survey of 2,165 C-Suite executives at U.S. businesses of all sizes. The survey sought to understand what senior decision-makers intend to buy, their buying journey and what they value most in their interaction with sales professionals.
"The most surprising thing about this project is the depth of respect each contributor had for the salesperson who impressed them," says C. Lee Smith, CEO of SalesFuel. "These sales pros aren't just top performers – they are professionals who consistently go beyond standard expectations to serve and inspire others before the sale is made. That's the kind of impact we want every sales hire to have."
In the new B2B sales ecosystem, seven characteristics are critical to buyers including:
- The Best Salespeople are Reliable: 62% of decision-makers noted that reliability is one of the top attributes they seek in a sales professional.
- The Best Salespeople are Adaptive: 43% of buyers want a seller to demonstrate out-of-the box thinking.
- The Best Salespeople are Responsive: 55% of decision-makers say sellers must be responsive – often to multiple people. In 32% of small purchase decisions, up to five decision-makers can be involved.
All seven characteristics can be found in "The Best Salesperson I Ever Had" e-book along with actual quotes and stories from real customers. It's a powerful resource for sales managers, HR professionals, recruiters, staffing agencies, and executives who are building or rebuilding sales teams and who want a more meaningful benchmark for hiring, coaching and evaluating talent.
The report is now available as a free download at https://salesfuel.com/best-salesperson/.
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About SalesFuel
Founded in 1989, SalesFuel® has a proven track record of offering a SaaS-based portfolio of sales tools, training and intelligence providing thousands of sales and media sales teams nationwide with the power to Sell Smarter®. Our portfolio of sales solutions includes AdMall®, providing tactical business intelligence for local marketing and media sales. AdMall is utilized by more than 15,000 media sales and marketing professionals. Other SalesFuel solutions include our SalesCred® app, a solution designed to help salespeople build sales credibility; our AI in Sales training program with in-person or virtual workshops for responsibly using AI in sales and building credibility and executive influence. SalesFuel also offers TeamTrait™, a hiring, retention and team optimization solution. TeamTrait is the best alternative pre-hire assessment and aptitude testing platform for building high-performing teams. An advanced pre-employment assessment tool, TeamTrait's proprietary Four Fits Simulator™ and Customized Job Creation capabilities will give your company a huge advantage.
Media Contact
Audrey Strong, SalesFuel, 1 6143183771, [email protected], SalesFuel
SOURCE SalesFuel
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