Makes A Splash With New Mobile Commerce App

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Built by Unbound Commerce, the app is driving deeper customer engagement, new sales

Unbound Commerce today announces the launch of a commerce-enabled iOS and Android app for online retailer The functionality of their BigCommerce ecommerce store has been leveraged and extended into both apps - purpose built to meet their specific requirements.

According to a recent report by Sensor Tower, ecommerce app install rates were up 10% and ecommerce app sessions were up 12% in 2021. Mobile traffic now accounts for 54% of all ecommerce, globally.

Saltwater Aquarium saw the addition of an app as a differentiating, logical next step in their omnichannel approach to online sales.

With a perfect 5-star rating on the Apple App Store, the app is being adopted by current and new customers alike. Over the next few months, additional third party features will be phased-in, including Wishlist, Ratings and Reviews, and Apple Pay.

“Being a small family-owned business gives us the opportunity to use technology to bridge the gap - the digital divide. We can help bring our customers the aquarium supplies they need in a faster, more convenient way - versus just broadly searching the internet. Now they can simply touch the app icon on their phone and boom, the Saltwater Aquarium world is at their fingertips,” said Owner Ken Brown.

The new app supports push notifications and Saltwater Aquarium intends to use this app-specific feature to alert app users when hard to find items are back in-stock. App users will also have early access to new products and exclusive app-only discounts and offers.

“Ken at Saltwater Aquarium is a great customer,” said Wilson Kerr VP of Sales & Business Development at Unbound Commerce. “He is a small business owner that knows his customer base. The speed and convenience of an app means his best customers can now order what they need in a more seamless manner. Additionally, the new app gives him a competitive advantage over bigger suppliers.”


There are hundreds of online stores out there, why are we different? We love aquariums and are hobbyists just like you, so we know the products inside and out. We offer cheap quick shipping on most everything we can so you get your stuff safe & fast. We offer Price Matching, No Hassle Returns or Replacements, No Hidden Fees. For more information, visit

About Unbound Commerce

Since 2008, Unbound Commerce has been the industry’s #1 provider of mobile app solutions for mid-market retailers. Unbound’s unique, low-IT hybrid technical approach allows current ecommerce operations to be leveraged and extended into custom-built mobile apps. Using a SaaS platform model, Unbound has built and deployed mobile retail solutions for Ashley Furniture, Shoe Carnival, Rockport, ProStockHockey,,, Finish Line, Crazy Train Clothing, MillerCoors, Binny’s Beverage Depot, Chef’s Warehouse, Cavender’s and nearly 1000 other online retailers. For additional information, please visit

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Wilson Kerr
Unbound Commerce
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