SamsonPR Extension Launches to Provide Early Stage Tech Startups with the Right Tools to Accelerate Awareness

Share Article

Developed to address the needs of high-growth emerging companies, SamsonPR Extension combines high-level strategic advisory services with results-driven execution

SamsonPR is a San Francisco-based B2B technology communications agency, driven by analytics

Today we are rolling out a solution and package for tech startups that provides everything they need to launch a very successful PR program in a super accelerated time frame, and then to keep that momentum going, both internally and externally, said Scott Samson, founder and CEO of SamsonPR.

SamsonPR, an analytics-driven public relations agency specializing in B2B tech companies, today announced the launch of SamsonPR Extension, a program specifically tailored for early-stage tech startups either with seed and/or Series A funding. Developed to address the needs of high-growth emerging companies, SamsonPR Extension combines high-level strategic advisory services with results-driven execution.

SamsonPR Extension is designed from the ground up as an alternative to the traditional agency model, providing startups access to an embedded team of senior PR experts that serve as a core extension of their team. The program components include message development, media relations, thought leadership, content development, marketing solutions and social media strategy.

“The biggest challenge for many startups is balancing budget and growth. For many seed and series A companies, hiring an internal PR team is not realistic, especially at the level of expertise needed to launch their company and products in often complex and noisy markets,” said Scott Samson, founder and CEO of SamsonPR. “Today we are rolling out a solution and package for tech startups that provides everything they need to launch a very successful PR program in a super accelerated time frame, and then to keep that momentum going, both internally and externally.”

Three new units have been launched to enable the success of SamsonPR Extension:

SamsonVentures:
SamsonVentures allows startups to offset the cost of PR services by providing equity (sometimes part cash retainer and part equity), giving the SamsonPR team an investment in exchange for services. Currently, several clients are taking advantage of SamsonVentures as it provides a mutually beneficial arrangement to ensure you can put as much power into the PR program as possible early on in your company’s journey.

SamsonVisibility:
SamsonVisibility allows startup CEOs and founders to focus not just on PR for their company, but also to help build their executive visibility and profile. Often, tech companies allocate their PR budget under the marketing umbrella, with specific goals of driving awareness and demand for their products. However, what’s often missed is the critical importance of building CEO and founder reputations because this has very different goals than traditional marketing programs. However, failing to build executive visibility has consequences down the road that affect both the business and marketing initiatives. As part of this program, the SamsonPR team builds your story and helps get you out talking as a proven leader in your industry through media relations, events and social media.

SamsonAnalytics:
SamsonAnalytics is a tool that allows startups to have a better understanding of their competitive landscape with set benchmarks for the PR program to achieve. The tool provides an in-depth analysis of a client’s media coverage and share of voice (with media and social), compared to a core group of competitors. Based on the analysis, the SamsonPR team provides the key takeaways showing the real opportunities to capture more awareness, differentiate and stand out in the market. It also serves as a benchmarking tool to show awareness and growth over time.

SamsonPR is offering a free SamsonAnalytics report, showcasing your share of voice over the past few years against your core competitors, top writers covering your space, what’s working and not working with your current awareness, and key opportunities for your company to stand out and gain additional share of voice. Email info@samsonpr.com or visit http://www.samsonpr.com to sign up.

About SamsonPR:
SamsonPR is a San Francisco-based B2B technology communications agency, driven by analytics. The agency provides a new and better way of thinking about a brand and how to best run an effective communications program that not just delivers results, but ties back to a company’s business objectives. SamsonPR’s approach is always focused on top-tier visibility - quality over quantity - leveraging top-tier media relationships to tell a client’s story. It’s about telling the right story at the right time in front of the right audience. For more information on SamsonPR, visit http://www.samsonpr.com.

Contact:
Scott Samson
scott@samsonpr.com
(415) 781-9005

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Scott Samson
SamsonPR
+1 (415) 781-9005
Email >
Visit website