Samsung-Accelerated Startup Luple Launches Light Technology Devices That Help Users Balance Their Circadian Rhythms

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Olly utilizes light technology to boost energy levels during the day and to optimize sleep at night

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We’ve heard many stories from people who rely on sleeping pills or excessive amounts of caffeine, and we wanted to provide something that would help people stabilize their biological rhythms in a more natural way.

Olly, a light technology device from Samsung’s startup incubator, has launched on Kickstarter and has reached its funding goal in just 3 hours. The product is dedicated to helping users find balance in their everyday routines and comes in two versions—Olly Day, which helps users stay awake during the day, and Olly Night, which encourages deeper and more holistic sleep at night.

Olly Day’s wavelengths mimic sunlight to keep users feeling energized and to provide a natural energy boost without the side effects commonly associated with caffeine. The device boosts focus in just 20 minutes and can work more effectively and quickly than a cup of espresso.

Unlike LED lights that suppress the natural production of melatonin in the body, Olly Night’s wavelengths encourage melatonin production to prepare users for a night’s rest. The device emits a warm light and automatically turns off in 30 minutes.

“There’s been a significant uptick in the amount of people who are now working from home, and this transition can throw circadian rhythms off balance. We’ve heard many stories from people who rely on sleeping pills or excessive amounts of caffeine, and we wanted to provide something that would help people stabilize their biological rhythms in a more natural way,” said Ardor, the founder and CEO of Luple.

Each device is compact, portable and can be used simply by placing it on its magnetic lid and angling the light at a tilt. Olly takes two hours to fully charge with a USB-C cable, and a single charge can run for six hours.

Pre-orders of Olly Day and Olly Night will be available for a limited time on the product’s Kickstarter page, and it is a consumer-ready product. The Early Bird Single Packs start at $49 and come with a cable and a pouch. The team anticipates that delivery will be complete by October 2020.

About Luple
Backed by Samsung’s startup accelerator program, Luple creates products dedicated to helping people live their most productive and energized lives. By using human-centric lighting technology, Olly encourages wellness through natural solutions. For more information, visit http://olly.luple.co.kr.

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