San Francisco Travel, Los Angeles Tourism and NYC & Company Showcase City Life “#ThroughMyWindow”

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The Los Angeles Tourism & Convention Board, San Francisco Travel, and NYC & Company are working to start a national Instagram trend that lets people sheltering in place share their homes and their neighborhoods with others.

In normal times, people dream of looking out a window at a great American city like Los Angeles or New York or San Francisco.

These are far from normal times so the destination marketing organizations in these destinations – with others to join soon – are encouraging those who live in their cities to share their views with the hashtag #NYCThroughMyWindow, “SFThroughMyWindow, #LAThroughMyWindow, etc.

The three lead organizations – the Los Angeles Tourism & Convention Board, San Francisco Travel, and NYC & Company – inspired by Paris Tourism, are working to start a national trend that lets people sheltering in place share their homes and their neighborhoods with others.

“During the pandemic, we are encouraging people to stay home and #FlattentheCurve. Still, we want everyone to keep their sense of wanderlust alive because, when this over, we will again be ready to welcome the world,” said Joe D’Alessandro, president and CEO of San Francisco Travel.

“While everyone is staying safe at home, we want to bring them a virtual taste of the optimism and lifestyle L.A. is known for,” stated Ernest Wooden Jr., president and CEO of the Los Angeles Tourism & Convention Board. “We know the sun will soon shine on the travel industry, and we look forward to welcoming visitors to experience L.A. ‘in real life’.”

"As we all do our part to stay in to reduce the spread, the best way to ’visit’ destinations right now is through social media and virtual experiences. As such, we are pleased to participate in this innovative partnership between NYC & Company, San Francisco Travel and the Los Angeles Tourism & Convention Board, which will inspire visitors to engage with our cities through our residents’ eyes by following #ThroughMyWindow. While there is no substitute for travel, the shared humanity of this project keeps the spirit of exploration alive," said NYC & Company president and CEO Fred Dixon.

Each Friday, San Francisco, New York and Los Angeles will provide a virtual window into one another’s cities, a sign of unity and support in these trying times. The destinations will also highlight the incredible wealth of virtual content from their respective museums, chefs, fitness studios and more that followers can enjoy from the comfort of their couches.

Galleries have formed, showing intimate neighborhoods, flaming sunsets, urban rooftops and everyday moments inside the windows that make city living unique. Find the galleries at:

About San Francisco Travel

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit or call 415-391-2000.    For more about San Francisco, follow on Facebook, Instagram and Twitter. Please use hashtags #sftravel and #AlwaysSF.

San Francisco International Airport (SFO) offers non-stop flights to more than 50 international cities on 44 international carriers. The Bay Area's largest airport connects non-stop with 85 cities in the U.S. on 12 domestic airlines. SFO offers upgraded free Wi-Fi with no advertising. For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation and more, visit
Follow SFO on Twitter and Facebook.

United Airlines is the preferred airline of the San Francisco Travel Association.

About Los Angeles & Los Angeles Tourism

Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official non-profit destination marketing and sales organization for Los Angeles and the ultimate resource for where to stay and play in the L.A. area.

Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true L.A. by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. L.A. is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other U.S. city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, L.A. presents limitless possibilities for its more than 50 million annual visitors. For more information, visit, follow at or @discoverLA on Twitter, Instagram and Pinterest.

About NYC & Company

NYC & Company is the official destination marketing organization and convention and visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit

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Laurie Gossy

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