Santa Ynez Valley Wine Country Town of Los Olivos, in Santa Barbara County, to Host 40th Annual "Day in the Country" Fall Festival

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Los Olivos' Largest Annual Event features Family "Fun Run", Burrito Breakfast, Small-Town Parade, Vintage Tractor & Antique Car Show, Scarecrow Fest, "Kiddie Korral", Live Music, 100+ Vendor Booths, Food Trucks, Beer Garden, "Wine Roundup" Tasting Passport

A day-long fall event, Day in the Country will this year, be the family-friendliest part of the inaugural 'Taste of the Santa Ynez Valley', a multi-day and multi-town, immersive foodie event running October 17-20.

Los Olivos (, the historical, wine-drenched Santa Ynez Valley wine country town in the heart of Santa Barbara County, will welcome guests to its 40th annual Day in the Country festival ( on Saturday, October 19, 2019. The largest of Los Olivos’ event productions, Day in the Country embodies the village’s history-laden atmosphere, featuring an entertaining mix of Victorian-era, Western-style and harvest season activities and experiences. A day-long fall event, Day in the Country will this year, be the family-friendliest part of the inaugural “Taste of the Santa Ynez Valley” (, a multi-day and multi-town, immersive foodie event running October 17-20.

Day in the Country begins with an early morning, Platinum Performance-sponsored 5K Fun Run and a 5K Walk (7:30 AM-9:30 AM) – which are dog-friendly, and include a one-mile Kids’ Run. Runners may sign up online in advance, or day-of, starting at 7:00 AM in downtown Los Olivos. Also starting at 7:00 AM, served until sold out, is a Burrito Breakfast produced by members of the Lucky Clover 4-H Club, at the Los Olivos Community Organization Hall (f.k.a., Santa Ynez Valley Grange Hall).

At 10:00 AM, Los Olivos’ main thoroughfare of Grand Avenue transforms into a parade route displaying vintage tractors, antique autos, professional square dancers, musicians and animals. Presiding over the 2019 Day in the Country Parade is this year’s Grand Marshal, Eli Parker (, who rides in celebration of the family-owned Fess Parker Winery & Vineyard’s 30th year in Santa Barbara County.

The parade is followed by a street fair (opens at 11:00 AM) with more than 100 local and regional vendors, crafters and food purveyors, where food trucks and pop-ups will mingle with shopping opportunities for original, local artisan goods. The Los Olivos outpost of Figueroa Mountain Brewing Co. will host a Beer Garden, and live music will entertain throughout town.

While overall admission to Day in the Country is free, activities in the event’s Kiddie Korral – where littles and grown-ups will find kiddie steer roping, giant yard games, face painting and more family fun – will carry a minimal fee. Los Olivos businesses will also be showcasing their entries in the 2019 Los Olivos Scarecrow Fest, inviting Day in the Country revelers to cast votes for their favorite scarecrows in the friendly competition.

Also on tap for this year’s event, is the 2019 Day in the Country Wine Roundup which provides tasters with a ticketed Roundup Pass good for both Saturday and Sunday ($25.00 per person; 21 and over), allowing them more than 18 tastes from over nine local wineries like Bien Nacido & Solomon Hills Estates, Epiphany Cellars, Brewer-Clifton, Larner Vineyard & Winery, E11even Wines by Andrew Murray, Solminer Wine Company and others, to be announced. On Saturday, a tented VIP Lounge will also feature Los Olivos-area labels lacking in-town tasting rooms, and just “two-steps” away, gourmet nibbles from the First & Oak Kitchen food truck and a “Country Lounge” with live music, in front of Community Craft.

Day in the Country is produced by the Los Olivos Chamber of Commerce (, a volunteer organization which funds town services such as maintenance for the village’s central flagpole, public restroom facilities and trash removal.

Current “Day in the Country” sponsors are as follows; additional sponsors will be announced as the event nears and will be listed on the event’s web page or on the Facebook Event page (

Visit Santa Ynez Valley; a santé Spa; The Bear and Star; The Bubble Shack; Fess Parker Wine Country Inn; Fess Parker Winery & Vineyard; Epiphany Cellars; Santa Ynez Band of Chumash Indians Foundation; KRAZy Country 105.9; Los Olivos Wine Merchant & Café; Mission Sanitation; Nielsen Building Materials; Platinum Performance; Saarloos + Sons; St. Mark's-in-the-Valley Episcopal Church; Revisit Wine Co.; Los Olivos General Store and Larner Vineyard & Winery.

Located just a couple of hours north of Los Angeles, the walkable – and Instagram-able – Santa Ynez Valley town of Los Olivos boasts an abundance of wine tasting options; wine, beer and craft cocktail bars; foodie havens in the town’s restaurants and gourmet culinary counters; art galleries and carefully-curated boutique shopping for clothing, accessories and home décor – both new and vintage; plus, luxury lodging and equally luxurious spas. Many of the town’s businesses are housed in 100-year-old buildings, which have been meticulously maintained.

Los Olivos also hosts a signature, family-friendly, holiday season event, Olde Fashioned Christmas (December 7, 2019; Additional information about Los Olivos may be found at (, including a brief history of the Western town.

For further information about Los Olivos’ October 19 Day in the Country festival, please contact Anna Ferguson-Sparks, Stiletto Marketing, at 1.877.327.2656 or info [at] stilettomarketing [dot] com.

About Los Olivos, CA
Located in the vista-filled Santa Ynez Valley, the charming, historical town of Los Olivos is a rewarding and relaxing weekend getaway or fun-filled day. Founded in 1887 as a stop on the stagecoach route from Santa Barbara to San Luis Obispo, Los Olivos is noted for its support of the arts, wine tasting opportunities, unique shopping, epicurean restaurants, seasonal festivals, antiques, recreational landscapes, and friendly village residents. Boasting expansive views of Santa Barbara County’s vineyards and horse ranches, Foxen Canyon Wine Trail starts in Los Olivos and stretches north, winding its way through the rolling hills of California's Central Coast.


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