Santoni Fuses Tradition and Innovation with Centric PLM™

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Luxury Italian footwear brand selects Centric Software® to accelerate its digital strategy and counter challenges of pandemic

Santoni Fuses Tradition and Innovation with Centric PLM™

Santoni Fuses Tradition and Innovation with Centric PLM™

Centric PLM enables us to catalogue information about materials, and has an important role in material research and also personalization for our customers.

Luxury Italian footwear brand Santoni has selected Centric Software‘s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Founded in 1975 by Andrea Santoni, Santoni combines rich Italian heritage with contemporary creativity, specializing in crafting the finest footwear and leather goods styles. Today, as Andrea’s son Giuseppe leads the brand in its next chapter, the company sells in more than 80 countries worldwide, employing around 600 people in its headquarters in Corridonia, in the Italian region of Marche, and across its commercial, retail and marketing activities worldwide.

Santoni’s COO Riccardo Pianesi explains that whilst the COVID-19 pandemic slowed down sales, it accelerated the forward-looking company’s decision to adopt a PLM system, with the goal of empowering different departments share creative ideas and product information more easily.

“The blueprint of the company is innovation in the spirit of tradition, so we wanted to introduce a new technological concept to help manage the creation, development and realization of our products that are characterized by craftsmanship,” Pianesi says. “Prior to PLM, without meeting each other face to face, it was more or less impossible to meet our targets.”

“Our first goal was to have more knowledge of the creation and development stages of our production,” he continues. “We needed a place where people involved in these phases could have access to data and keep track of what has happened in the past around management, materials and models.”

Another key objective for Santoni is to continue to progress its sustainability initiatives, which include sustainably-focused line ‘Santoni Rethink’, for which the material selection process is particularly important to ensure suppliers are meeting sustainability targets. “Centric PLM enables us to catalogue information about materials, and has an important role in material research and also personalization for our customers,” he says.

Pianesi explains that the biggest advantages of selecting Centric Software include its technical competence with footwear - as the production activities and technical issues for shoes are significantly different than for garments - as well as its expertise in remote implementation.

“In 2019 I would have thought it was impossible to manage this type of project remotely,” admits Pianesi. “But now I have seen that the teams are very committed and capable of implementing the PLM project remotely. When ideas can be communicated clearly, it can be done from anywhere.”

What’s more, Santoni will be able to better differentiate between company ‘wants’ and ‘needs’. “Sometimes we feel what we want to do is more important, but PLM will help us focus on what we HAVE to do.”

“We are thrilled to be empowering Santoni to reach its digital transformation goals,” comments Chris Groves, President and CEO of Centric Software. “It’s a pleasure to partner with this renowned Italian luxury brand which has such a rich heritage.”

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Santoni (http://www.santonishoes.com)

Founded by Andrea Santoni in 1975, Santoni’s vision channels the rich cultural heritage of Italian craftsmanship and creativity by producing the finest luxury footwear and leather goods. Today, Andrea’s son Giuseppe has elevated the brand to global icon status, selling in more than 80 countries worldwide, and employing around 600 people in its headquarters in Corridonia, in the Italian region of Marche, and across its commercial, retail and marketing activities worldwide.

To this day, tradition and innovation are the two fundamental pillars of Santoni’s success, and the company’s exclusive collaborations with Mercedes AMG, IWC Schaffhausen and Rubelli have further brought the brand’s mastery into focus by applying it to sports cars, fine watches and precious fabrics, respectively.

Respect for the past and attention to the future are expressed by the brand’s environmental commitment, evident at its headquarters, which is fully eco-compatible and built from 90% recyclable materials, using natural resources to reduce energy consumption.

The brand has also launched a completely green collection, Santoni Rethink, in which each item has been made using recycled and natural materials, following strict parameters to respect nature.

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Celia Newhouse
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