Sappington Names Mike Tenhulzen Product Marketing Strategist

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Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product Marketing Strategist. In his new role, Tenhulzen will support the marketing lifecycle needs of Sappington’s enterprise technology clients with thought leadership, content strategy, research, and product marketing initiatives.

Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product Marketing Strategist. In his new role, Tenhulzen will support the marketing lifecycle needs of Sappington’s enterprise technology clients with thought leadership, content strategy, research, and product marketing initiatives.

Tenhulzen brings a depth of experience as a versatile B2B technology marketer. He has developed full-stack marketing strategies for leading global technology companies, planning and propelling multi-touch, integrated demand generation campaigns and increasing pipeline opportunities.

“As the technology industry continues to evolve and change, our clients are increasingly looking to partner with us on new and ambitious marketing initiatives,” said Tim Goggin, CEO and founder of Sappington. “We’re delighted to have Mike join the team to enhance our product marketing practice, help our clients deliver exceptional value to their customers, and support Sappington’s growth.”

Most recently, as Channel & Field Marketing Manager for K2 Software, Inc., Tenhulzen was responsible for North America field activities and lead generation programs and initiated a Marketing as a Service offering for strategic partners.

He has been Marketing Program Manager for Microsoft Consulting Services with a focus on Office 365 deployments and responsibility for business review content development, project health monitoring, and status reporting. For other technology companies, he has delivered marketing strategy, content development, social media targeting, and branding design. He also has broad experience in server/data storage systems integration and infrastructure.

Tenhulzen attended Colorado State University and received a degree in Organizational Management. He is an active volunteer with the Falls Little League in Snoqualmie, WA, where he is currently president and responsible for league operations for more than 500 youth players. He is also a volunteer baseball and basketball coach for various local youth teams.

ABOUT SAPPINGTON
Sappington is the premier enterprise technology marketing firm. We partner with product and program marketers at the greatest technology companies in the world to bring innovative products and services to market. Whether clients are focused on cloud, AI, IoT, security, or other cutting-edge technologies, our mission is to ensure that our clients deliver amazing value to their business customers.

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Erika Schmidt
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