SAP’s Global Head of Digital Transformation Enablement Wins B2B Innovator Award; Kirsten Boileau Drives World’s Largest Social Selling Program, Powered by Grapevine6

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Kirsten Boileau, SAP’s Global Head of Digital Transformation Enablement, has been named a 2020 B2B Innovator in the new Powerful Partners category - The award shines a light on the industry's brightest B2B pros and was presented to Kirsten during the annual B2B Sales & Marketing Exchange, October 26 – 28, 2020.

color headshot of Kirsten Boileau

Kirsten Boileau, Global Head of Digital Transformation Enablement, SAP

“SAP is undergoing an inspiring global digital transformation. It’s exciting to watch Kirsten lead this initiative as she takes best practices from SAP’s digital selling program and applies them to marketing,” said Grapevine6 CEO, Mike Orr.

Grapevine6 announces Kirsten Boileau, SAP’s Global Head of Digital Transformation Enablement, has been named a 2020 B2B Innovator in the new Powerful Partners category. Demand Gen Report presented the award to Kirsten during their annual B2B Sales & Marketing Exchange, October 26 – 28. Now in its fourth year, the B2B Innovator Awards shine a light on the brightest professionals in the industry.

“SAP is undergoing an inspiring global digital transformation. It’s exciting to watch Kirsten lead this initiative as she takes best practices from SAP’s digital selling program and applies them to marketing,” said Grapevine6 CEO, Mike Orr. “A trailblazer, Kirsten is a savvy marketing leader who understands the power of social to build brand and develop trust-based relationships that drive revenue. She is insatiable in her quest for the best.”

Kirsten leads change management, education and training for SAP’s digital selling program, the largest in the world. Founded on research data from the Carey Business School at Johns Hopkins University, the program was launched in 2014 and has grown to massive scale and impact. Based on LinkedIn Sales Navigator and Grapevine6, the program enables sales reps to authentically connect, engage and convert prospects into customers by sharing relevant content from both internal and external sources.

SAP reps apply social listening skills to assess online behavior and engage in authentic social and digital outreach to establish trust at the onset of the buyer’s journey. A social selling pioneer, SAP understands how to drive real online engagement. And it’s not by blasting the corporate bullhorn with brand messaging. To boost credibility, SAP follows recommended content distribution best practices of 90/10 whereby 90% is curated from reputable, non-SAP sources and 10% is SAP centric.

Since 2014, Kirsten and her global team have trained more than 22,000 SAP employees and partners around the world on how to establish subject matter expertise, build relationships, and spark business-building conversations on LinkedIn and other social and digital channels. The results have been impressive including generating over $2B in pipeline revenue. Other measurable benefits include an increase of 20% in Social Selling Index (SSI) scores on LinkedIn resulting in over 500% larger deal sizes than their less socially active peers.    

SAP places a high value on the success of their digital selling program and invests considerable time and resources on training. In fact, a team of 200 trainers around the world delivers training to 6,000 employees and partners every year, with partners accounting for 3,000 of those being trained. Under Kirsten’s direction, SAP trainers have been able to pivot to 100% virtual training and remote delivery without skipping a beat during the current global pandemic.

Demand Gen Report Editor and Awards Coordinator, Klaudia Tirico describes 2020 as the most difficult year to judge. “We are so inspired by how these individuals rose to the top during this challenging time to better reach and resonate with their audiences. It proves how resilient, agile and creative B2B marketers are even when the going gets tough.”

About Demand Gen Report

Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multichannel demand generation efforts. Visit Demand Gen Report.

About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information visit SAP.com.

About Grapevine6

Grapevine6 is a patented social sales engagement platform that accelerates sales and marketing efforts by building personal brand and nurturing trust-based relationships. Launched in 2013, Grapevine6 uses artificial intelligence to provide relevant content that moves sales opportunities through the pipeline. Grapevine6 solves the content challenges faced in deploying social selling, content marketing and employee advocacy, and works with existing sales and marketing investments to increase ROI. The company was named a Leader by Forrester in The Forrester New Wave™: Sales Social Engagement Tools, Q2 2019. Headquartered in Toronto and led by an award-winning team of engineers, Grapevine6 powers the global social selling program at some of the largest technology and financial services companies in the world. Follow Grapevine6 on LinkedIn, Twitter and Facebook. For more information visit https://www.Grapevine6.com.

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Elizabeth Fairleigh
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