The top reason consumers return items is incorrect size selection. Bodidata's size-matching solution means greater customer satisfaction, fewer returns and less merchandise ending up in landfills.
ST. PETERSBURG, Fla., Oct. 18, 2022 /PRNewswire-PRWeb/ -- Bodidata's Measure.Match.Manage.™ size-matching solution helps apparel companies dramatically reduce returns and environmental waste, while improving wearer satisfaction. In fact, Bodidata can help companies reduce their size-related returns by >90%.
Returns are a growing issue especially for online retailers. According to the National Retail Federation, in 2021, returns cost US companies $761 billion or 16.6% of total retail sales. Environmentally, returns can be devastating with billions of pounds of clothing being thrown away every year.
"As consumers become savvier about the environmental cost of fast-fashion, they are insisting companies be more environmentally conscious," said Tuoc Luong, Bodidata CEO. "We are proud of the role we're playing in reducing unnecessary uniform and retail apparel returns. We offer four measurement options that can be used interchangeably, ensuring the right size is shipped the first time, every time."
Bodidata is helping reduce greenhouse gas emissions in more ways than one. The 'return, destroy, reproduce' cycle is dramatically reduced when an item fits right the first time. By curtailing returns, Bodidata also helps retailers reduce the excess inventory that is created to provide an inventory buffer. That buffer is needed to ensure companies have enough merchandise to offset product that has been sold but will be returned.
Bodidata is renowned for its unique Measure.Match.Manage.™ size-matching solution that includes the award-winning Kora® scanner; the only handheld technology that measures the body beneath the clothing of an individual in their regular streetwear.
"The environmental benefits of reduced returns are a win for consumers, apparel companies and the planet," said Bruce Terry, Bodidata President. "Our brand reflects that people, and the environment, are at the center of our Measure.Match.Manage. solutions."
To learn more about Bodidata's Measure.Match.Manage.™ solution, that dramatically reduces returns for uniform and retail clients, visit Bodidata.com
About Bodidata®
Bodidata® was created to solve the problem of matching the almost limitless number of 3D body shapes and sizes to Ready-To-Wear ("RTW") clothing based on the knowledge that successful size-matching requires: 1. Accurate Measurement, 2. Skillful Matching and 3. Guidance to help wearers understand how each recommended RTW size will fit their unique body.
Bodidata was co-founded by Tuoc Luong and Bruce Terry. Luong served as the CEO of Shanda Online until 2014. As Global Senior VP Yahoo from 2007 to 2010, he was responsible for Yahoo Search products worldwide and gained market share during his tenure. He served in senior roles such as CTO at Zazzle Inc., IAC Search & Media, Inc., and Microsoft. He is the Founder of Jybe, Inc. (Personal Recommendation Mobile App) and the founder of Lookspark (Fashion/Social App) that were both sold to Yahoo. He is an active angel investor and adviser to many entrepreneurial startups in Silicon Valley.
Bruce Terry has over 30 years of experience as a CFO in consumer products and 15 years of experience dealing with the complexities of privately controlled "family" businesses. As CFO of McCain Foods, Shoppers Drug Mart and Sobeys, he gained operating expertise in retail and as a manufacturer within the grocery, drug and food industries. He has risk management and fashion experience gained as Vice Chairman at Marsh & McLennan Canada and President of Hilco Consumer Capital. Bruce has led or been instrumental in more than 65 mergers, acquisitions, divestitures, and financial transactions with a cumulative value of over $26 billion.
Media Contact
Colin Trethewey, Bodidata, 813.480.1354, [email protected]
SOURCE Bodidata
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