An idea under wraps since pre-pandemic; the 2022 school year was the perfect moment to celebrate 'New Year, New Energy' with Saxbys' launch of the Maté Spritz — a brand new category of energy drinks. Available in three flavors, the collection features a zippy spritz that is topped with energy tea.
PHILADELPHIA , Aug. 17, 2022 /PRNewswire-PRWeb/ -- Now available across all cafes, Saxbys has released the Maté Spritz — a brand new category of energy drinks. Available in three flavors, the collection features a zippy spritz that is topped with energy tea. The bottom energy spritz layer was developed to deliver instantaneous energy, and the top energy tea layer delivers relaxing energy, thanks to the cold-brewed yerba maté.
Maté Spritz Details:
- Available in three flavors — OG Energy, Strawberry Rush, and Orange Cream
- Cold brewed yerba maté paired with a plant-powered (vegan) energy spritz, primarily sourced from organic green coffee beans and coffee fruit
- Steady source of caffeine with ~120 mg in a small, ~140 mg in a medium, and ~160 mg in a large
"We originally conceptualized the idea of a cold-brewed yerba maté energy drink in late 2019 with plans to launch in 2020, but the pandemic hit and the energy on the college campuses never fully came back in 2021," said Russ Wilkin, VP of Marketing & Product at Saxbys. "Now we're seeing our teams, students, and college partners excited and optimistic about coming back, and it is the right time to finally celebrate 'New Year, New Energy' with the launch of the Maté Spritz energy drink."
Saxbys is also launching energy-focused smoothies — Matcha My Energy and Buckeye Daily Grind — and two limited edition grilled cheese sandwiches — Old Bay Tot and Cheesesteak Wit — to celebrate the openings of their latest locations in Maryland and Philadelphia. For more information, visit hellosaxbys.com.
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About Saxbys: Saxbys, a Certified B Corp with a mission to Make Life Better, is a hospitality and coffee company and pioneer of The Saxbys Experiential Learning Platform (The Saxbys E.L.P.), a network of cafes entirely designed for and run by college students. The Saxbys E.L.P. emboldens the next generation of changemakers by providing undergraduates with entrepreneurial opportunities complementing classroom learning with tangible experiences. Founded in 2005 by Nick Bayer and headquartered in Philadelphia, Saxbys operates more than 20 cafes across five states; 15 of which are part of The Saxbys E.L.P. network. Find the Saxbys location nearest you at hellosaxbys.com or follow @saxbys on Instagram or TikTok.
Media Contact
Sajeda Virji, Saxbys, 1 484-506-8563, [email protected]
SOURCE Saxbys
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