Scottsdale Institute Analytics Summit Explores Digital Health Data Strategy

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Healthcare executives discuss leveraging analytics to improve outcomes

As digital health continues to transform healthcare and the behavior of consumers continues to evolve, data is starting to become more important than ever before.

Analytics executives from 13 leading healthcare organizations gathered last fall in Chicago as part of the annual Scottsdale Institute Analytics Summit to share strategies, insights and challenges regarding a digital health strategy and consumer engagement. This collaborative event focused on understanding what types of analytics initiatives can influence consumer and patient behaviors. In addition, participants discussed how digital health is enhancing health systems’ abilities to leverage analytics insight to improve health outcomes.

“As digital health continues to transform healthcare and the behavior of consumers continues to evolve, data is starting to become more important than ever before,” said Janet Guptill, Executive Director of the Scottsdale Institute. “Scottsdale Institute is dedicated to providing educational and collaborative opportunities for healthcare executives around crucial topics such as this one. Our ultimate goal as an organization is to host and facilitate these conversations so healthcare leaders can network with their peers and gain knowledge and resources to put the strategies in place to reach their ultimate goals of providing high-quality service and exceptional patient care.”

The two-day event covered many topics, with day one focusing on the current state of consumer engagement and analytics, and day two centered on digital health, data governance and recommendations for the future of analytics. Throughout the Summit, participants took a deep dive into the blurred boundaries among population health, digital health and consumer engagement. The group also examined non-healthcare disruptors and the impact those organizations will have on analytics, along with how digital health is influencing consumer behavior and how it’s being marketed. Finally, the Summit concluded with a focus on governance, organizational ownership, and one of the biggest hurdles for organizations, data operationalization.

The Summit was hosted by Scottsdale Institute, a not-for-profit membership organization of health systems advanced in IT, and supported by Impact Advisors, a healthcare IT consultancy. The Summit participants included:

  • Lisa Brandt, Vice President, Population Health, IU Health Physicians
  • Lauren Bui, Vice President, Data Management & Analytics, CHRISTUS Health
  • Melvin Chung, Executive Director, Data & Analytics, John Muir Health
  • David Classen, MD, Chief Health Informatics Officer, Pascal Metrics, Inc. / University of Utah
  • Roopa Foulger, Vice President, Data Delivery, OSF HealthCare System
  • Mark Hohulin, Senior Vice President, Healthcare Analytics, OSF HealthCare System
  • John Lee, MD, Chief Medical Information Officer, Edward-Elmhurst Health
  • John Long, Vice President, Enterprise Analytics, UW Health
  • Brett MacLaren, Group Vice President, Client & Analytics Services, Interim Chief Data Officer, Providence St. Joseph Health
  • John Pyhtila, PhD, Chief Data & Analytics Officer, Partners HealthCare System, Inc.
  • Gregory Snow, Director Enterprise Information Management, Spectrum Health
  • Lara Terry, MD, Medical Director, Clinical Analytics, Population Health, Partners HealthCare System, Inc.
  • Yohan Vetteth, Chief Analytics Officer, Stanford Health Care

“We are always excited to help convene and hear firsthand from industry analytics leaders and data science experts on the front lines,” said Liam Bouchier, Principal at Impact Advisors. “This annual forum truly allows leaders to share and understand that their challenges are not theirs alone and that an industry colleague may have already found the solution. For example, consumer-based analytics are a foundational component of enabling digital health. It was fascinating to see how the different organizations were approaching this concept.”

The Analytics Summit Report, “Digital Health Data Strategy,” highlights the conversations and lessons learned from the event. A copy of the report is available for free download at and at    

About Scottsdale Institute

The Scottsdale Institute (SI) is a not-for-profit membership organization of prominent healthcare systems whose goal is to support our members as they strive to achieve clinical integration and transformation through information technology (IT). SI facilitates knowledge-sharing by providing intimate and informal forums that embrace SI’s “Three Pillars”:
> Collaboration
> Education
> Networking
SI Affinity Groups offer a popular way to focus on a shared issue, topic or collective challenges. They can be title-specific, or a mix of executive titles focused on single issues like Digital and Population Health, Cybersecurity, Clinical Decision Support, Data and Analytics, and others. Affinity Groups convene in a variety of ways, including Dialogues, Summits, Ad Hoc Queries, Site Visits and Roundtables. For more information about Scottsdale Institute, visit

About Impact Advisors

Impact Advisors is a nationally recognized healthcare consulting firm that is solving some of the toughest challenges in the industry by delivering strategic advisory, technology implementation and performance improvement services. Our comprehensive suite of digital health, clinical optimization and revenue cycle services spans the lifecycle of our clients’ needs. Our experienced team has a powerful combination of clinical, revenue, operations, consulting and IT experience. The firm has earned a number of prestigious industry and workplace awards, including Best in KLAS® for 11 consecutive years, Healthcare Informatics HCI 100, Crain’s Chicago Business Fast Fifty, as well as “best place to work” awards from: Modern Healthcare, Consulting Magazine, Becker’s Hospital Review and Achievers. For more information about Impact Advisors, visit

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Karli Smith
Chartwell Agency
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