DRTV Expert Ken Kerry and Executive VP, Managing Partner of Cannella Media DTC Bill Raymond Discuss How to Build Your Brand with DTC Marketing
LOS ANGELES, April 28, 2022 /PRNewswire-PRWeb/ -- In the latest in a series of "ThoughtLeaderThursday" Insider Interviews hosted by integrated Direct Response/Direct-to-Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Executive VP and Managing Partner of Cannella Media DTC Bill Raymond on How to Build Your Brand with DTC Marketing.
With more than 25 years of Direct-to-Consumer experience, Raymond handles from the Los Angeles Metropolitan Area top clients with multi-million-dollar media budgets. Through traditional linear, Advanced TV (ATV), and CPA inventory, Cannella Media DTC provides a way to deliver accountable performance and execution against a variety of KPI targets for all DTC initiatives through cross-channel media planning and buying, creative, and campaign management services, as well as exclusive access to its proprietary CPA platform. Cannella owns the largest television CPA network in the industry, reaching more than 110 million households.
Insider Interview attendees will learn:
- The importance and impact of creative in marketing
- How to target audiences through different channels
- How to build lasting client relationships
- How to efficiently manage a media budget
This Insider Interview will launch Thursday April 28th, please visit:
https://www.scripttoscreen.com/join-us-for-a-behind-the-scenes-look-at-dtc-marketing/
"For 35 years, we at Cannella Media DTC have helped marketers build brands through smart, transparent and efficient video placement. We specialize in all media lengths - short form, mid form, and long form - and business objectives. I invite you to this interview where I will discuss our CPA network and our success in more detail," said Raymond.
Kerry said, "We couldn't have asked for a guest more connected to what's working optimally in today's world of Advanced TV. Bill and Cannella Media DTC know that TV is not a dead medium, as some presume, and offer state-of-the-art networks and unrivaled expertise in the DTC space. This Insider Interview will share Bill's knowledge and secrets in practical and approachable terms."
Kerry serves as Executive Creative Director at Script to Screen and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L'Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.
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Media Contact
Frank Tortorici, Marketing Maven, 9088758908, [email protected]
SOURCE Script to Screen
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