Script to Screen Announces Webinar on the Science of Modern Telesales

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DRTV Expert Ken Kerry and NexRep CEO Teddy Liaw Discuss How Telesales Can Strengthen a DTC Revenue Stream

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Telesales are critical to success in the DTC field. Teddy has his finger on the pulse on how to make them work optimally as evidenced by his success building NexRep and the company’s effective utilization of industry-changing techniques.

In the latest in a series of “ThoughtLeaderThursday” webinars hosted by integrated Direct Response/Direct-
Consumer agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with NexRep CEO Teddy Liaw to examine how telesales can augment a D2C strategy on Thursday, September 30, 2021, at 2:00pm ET/ 11:00am PT.

Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales. The question is do you know enough about them to profit? The way telesales work has changed drastically even in the last few years. You need to have the latest information to succeed.
In the webinar, you will learn:

  •     Why telesales are an important DTC sales tool.
  •     How to add telesales to your marketing plan.
  •     What strategies work best in the industry.

To register for this complimentary event: https://www.scripttoscreen.com/telesales-webinar/ .

Liaw is the CEO of NexRep, growing the company under his leadership into one of the largest virtual at-home marketplaces in the industry. He is a recognized thought-leader on the future of work, was appointed by CA Governor Newsom on his CA Entrepreneur Task Force and has guided US Senators on policy. He serves on contact center advisory boards.

Kerry said: “Telesales are critical to success in the DTC field. Teddy has his finger on the pulse on how to make them work optimally as evidenced by his success building NexRep and the company’s effective utilization of industry-changing techniques. We can’t wait for him to share his valued expertise with the followers of Script to Screen.”

Kerry serves as Executive Creative Director and Executive Producer at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid Direct Response principles. He co-founded Script to Screen in 1986, along with his wife, Barbara, CEO. Script to Screen has produced more long-form infomercials for more marketers than any other company.

About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for Direct-to-Consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as AAA, Amazon, Bare Escentuals, Beachbody, Blink, Bose, Church & Dwight, Cleva, Comcast, Conair, Ehealthinsurance, Esteé Lauder, Generac, Guthy-Renker, Hoover, Keurig, LifeLock, L’Oréal, Nescafé, Netspend, Nugenix, Nutrisystem, Omaha Steaks, philosophy, SharkNinja, Snow Joe, SoClean, Tria Beauty, Pfizer, and Wahl are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels in both offline and online of their DRTV campaigns.

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Frank Tortorici
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