Search Influence to Present at #UPCEAsouth, the 2022 University Professional and Continuing Education Association South Region Conference

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The higher ed marketers at Search Influence and Tulane SoPA present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 UPCEA South Region Conference.

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"Technical SEO helps Google better process your site," said Search Influence’s Director of Sales and Marketing Paula French. "We want higher education marketers to understand its importance, so they don’t risk their search rankings and traffic when they make site updates.”

Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of Professional Advancement (SoPA).

Since 1915, UPCEA has been a leader in the continuing education space, working with private and public universities across North America. Now based in Washington, D.C., UPCEA continues to be the leading association for professional, continuing, and online education.

At the 2022 UPCEA South Region Conference, marketing professionals will get the opportunity to learn about the latest trends in higher education marketing.

Higher Ed Marketing Session Description

According to The Evolllution, the student experience starts with a university’s website — making the need for concise and user-friendly web pages more important than ever before.

Higher education institutions put their search visibility and website traffic at risk when big, and even sometimes nominal, changes are made to their websites.

In Search Influence and Tulane SoPA’s UPCEA session, “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes,” higher-ed marketers will learn how to avoid costly mistakes that may unknowingly impact search ranking and traffic by gaining an understanding of technical SEO.

“Technical SEO helps Google better process your site," said Search Influence’s Director of Sales and Marketing Paula French. "We want higher education marketers to understand its importance, so they don’t risk their search rankings and traffic when they make site updates.”

Join Search Influence and the Tulane School of Professional Advancement to learn:

  • How website structure can hurt or help rankings
  • The impact of subdomains and microsites
  • How to pull off a seamless website migration

Higher Education Digital Marketing Speakers

Director of Marketing & Communications for the Tulane School of Professional Advancement (SoPA), Alicia Jasmin

Alicia Jasmin is a native of New Orleans with expertise in higher education, strategic communications, and community relations.

From 2007-2019, Alicia held several roles in the Tulane University Office of Marketing and Communications, where she helped shape the university brand and promote positive university messaging. In her last position at Tulane as the Assistant Director for News, she played a major role in upholding the university’s reputation through the daily management of external university news.

Prior to rejoining Tulane as the Director of Marketing and Communications for the School of Professional Advancement, Alicia led community relations efforts at the University of Texas MD Anderson Cancer Center in Houston, the largest cancer center in the United States.

Search Influence Director of Sales & Marketing, Paula French

Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team.

Paula contributed to the company’s rapid growth by building and training effective account and sales strategists. She has led strategy on SEO & digital marketing projects for hundreds of businesses across the country.

Today, Paula plays online marketing matchmaker by identifying the right marketing solutions to match business goals and help companies in almost any industry optimize their potential, with an emphasis on education, healthcare, and tourism.

Paula speaks about digital marketing in her hometown of New Orleans and on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.

For more information on the agency’s higher education digital marketing services, visit https://www.searchinfluence.com/ or call (504) 336-3379.

Search Influence is a women-owned, ROI-focused digital marketing agency that helps organizations connect with and convert their audience with analytics-backed strategies that include search engine optimization and paid digital advertising. Founded in 2006, Search Influence’s core purpose is to optimize potential. They collaborate with well-regarded brands and institutions both nationally and locally in New Orleans. Clients include Tulane University School of Professional Advancement, Palo Alto University, Associated Hearing Professionals, New Orleans City Park, New Orleans & Company, and Audubon Nature Institute.

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Shira Pinsker, Marketing Manager
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