Seattle to Host LocWorld – Conference Examines the Effects and Challenges of Digital Transformation

Share Article

LocWorld38 Seattle brings together delegates who are responsible for communicating across the boundaries of language and culture in the global marketplace. Speakers include representatives from Amazon, Google, Mayo Clinic, Microsoft, Netflix, Pinterest, Salesforce, Starbucks and many others.

News Image
This conference represents an opportunity for executives who may now be entering the international field as well as experienced professionals to learn from experts from around the world on how to reach and serve audiences at home and abroad.

More than seven hundred global business executives from around the world are expected to attend this fall’s LocWorld conference in Seattle, October 17-19.

The conference, which features six concurrent tracks with nine topic areas, has a special focus on digital transformation.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Amazon, Autodesk, Dell EMC, Expedia Group, GoDaddy, Google, Mayo Clinic, Microsoft, Netflix, Pinterest, Subway, Salesforce, Starbucks, WhatsApp and many others.

The conference, produced by MultiLingual Computing, Inc. and The Localization Institute, will be held at the Bell Harbor International Conference Center.

“This conference represents an opportunity for executives who may now be entering the international field as well as experienced professionals to learn from experts from around the world on how to reach and serve audiences at home and abroad,” says Ulrich Henes, conference co-organizer and president of The Localization Institute. “Our attendees are going to enjoy sessions that examine subject matter ranging from augmented reality and localization to winning support for global expansion. There will also be many opportunities to relax and network.”

Marcus East, executive vice president product and technology and chief technology officer for National Geographic, will deliver the keynote. He has spent half of his career working for technology companies (four years at Apple and six years at IBM) and the other half helping global brands to harness the power of technology. Having lived and worked in the UK, Asia and America, East has an international perspective on the challenges facing organizations and societies today, and how technology affects them.

The preconference day will include round tables on sales and marketing, corporate terminology, growing the localization function, engaging your corporate community, growing globally, incorporating digital transformation and a session on assessing translation quality.

A stand-alone event, the Game Global Summit, which covers localization, functional and localization testing of games will take place October 16 and 17. “We introduced Game Global at LocWorld in Warsaw in June, and it was very well received. This event will build upon that success,” says Donna Parrish, publisher of the magazine MultiLingual and co-organizer of LocWorld. “We have a top-notch advisory board of professionals from the industry which has helped us pick the topics and select the best presentations.

During the main LocWorld conference program, attendees may choose from nine topic areas: Advanced Localization Management, Community, Content Management, Core Competencies, Global Business, Inside Track, TAUS, Technical and Unconference.

Some highlighted presentations include:

  • The Fourth Industrial Revolution: IoT, Augmented Reality and Localization
  • Digital Transformation Challenges to Transform in One Voice, Many Languages
  • Winning Executive Support for Global Expansion
  • Super Compressed Timelines on Global Releases
  • Make Every Word Matter: How to Ensure Consistent Style Across Thousands of Writers

A Process Innovation Challenge will be held with one session each day. Shortlisted process innovators will pitch their innovative process ideas to a panel and the audience and the panel will vote for their favorite. The top two will go through to the final round on day two, to be named as the LocWorld Process Innovator for North America 2018.

This conference also presents an opportunity for executives and managers to review the best products and services in the exhibit hall.

LocWorld38 Seattle sponsors include: Lionbridge, Welocalize, Moravia and SDL.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin Watson

Donna Parrish
Visit website