Wil Reynolds, Founder of Seer Interactive, will discuss AI's disruption of search at The Financial Brand Forum 2025 in Las Vegas at the Aria, where he will be highlighting how customers are shifting to platforms like Gemini and Perplexity to get answers to the best banks. This presentation will help prepare marketers for the upcoming shifts.
LAS VEGAS, Jan. 27, 2025 /PRNewswire-PRWeb/ -- Wil Reynolds, Founder and Director of Digital Strategy at Seer Interactive, is set to deliver his sixth presentation at The Financial Brand Forum 2025, scheduled for April 14-16 at the ARIA Hotel & Resort in Las Vegas. Since 2017, Wil has been a prominent speaker at this event, sharing his extensive knowledge in search marketing and digital strategy with the banking industry, where Seer has deep expertise.
In his upcoming presentation, Wil will address the transformative impact of artificial intelligence (AI) on search, focusing on emerging platforms like ChatGPT, Google's Gemini and Perplexity. He will explore how these AI-driven search engines are reshaping the way customers seek banking advice, moving beyond traditional platforms like Google. The discussion will cover the implications of AI integration in search, the challenges of influencing generative AI, and the constant cat and mouse game of following customer behavior.
Wil will advocate for a fresh perspective on successful campaigns in a world where the metrics that proved effective in 2020 may no longer be relevant in 2025. He will highlight the importance of direct traffic and brand searches as new standards for measuring funded accounts and other critical metrics.
This change with AI is only made more intense by the fact that there are no tools to tell you what your customers are typing in on them, the accessible data is dwindling, Wil suggests that data will continue to inform bank marketing strategy, but experience and gut have a bigger role than ever. He will also discuss strategies to escape the "sea of sameness" in content strategy through the intelligent use of AI, enabling the creation of high-quality, differentiated content.
Attendees will learn how to track visibility in AI search engines, understand why smaller banks may have a better chance of competing in these platforms compared to traditional Google search, and how to avoid agencies employing low-quality AI tools and tactics. Wil will provide insights on how to think about ranking & visibility in this new AI-driven world and offer strategies to stay ahead as generative AI, emerging platforms, and a lack of quality marketing data impact a marketers ability to prove their effectiveness.
For more information about The Financial Brand Forum 2025 and to register for the event, visit the official website.
Media Contact
Wil Reynolds, Seer Interactive, 1 215-967-4461, [email protected]
SOURCE Seer Interactive
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