Self-Pour Beverage Dispense Technology Helps Operators Increase Profits and Overcome Common Challenges in the Taproom Market

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The nation’s market leader in self-pour beverage dispense technology iPourIt releases a case study proving profitability in taproom concepts.


Pour Bros. Craft Taproom

iPourIt has designed and developed an innovative technology solution for operators to overcome common obstacles in the market, such as keg yield, revenue per square foot, consistent foot traffic, and more.

iPourIt, Inc. recently released a case study proving how its technology helps taproom operators increase profits, differentiate their business, and enhance operations. Pour Bros. Craft Taproom, Illinois’ first pour-your-own taproom, successfully implements iPourIt self-pour dispense technology in two locations.

Darren Nicholson, Vice President of iPourIt, says, “iPourIt has designed and developed a technology solution for operators to overcome common obstacles in the market, such as keg yield, revenue per square foot, consistent foot traffic, and more. With the correct implementation, Pour Bros. is a perfect case study to show other operators how profitable this concept and technology is.”

Co-Owner of Pour Bros. Rob Mathisen adds, “We knew in order to have a big impact out of the gates and to stay relevant, we would need a concept that was unique, efficient, and always evolving. We discovered iPourIt and we recognized the advantages of the software. Pour Bros. wanted to create and develop a brand that could make our families and the community proud; not just another bar. So, we set out to offer a high-quality experience with good beer and music combined with good people on our staff.”

Since 2012, iPourIt collects extensive data for their operators and to gain valuable market knowledge. The data collected includes products poured, amount poured, inventory, patron demographics, and more. Operators can use this data to optimize operations and product and pricing strategies.

iPourIt’s data shows Pour Bros. pours a monthly average of 96,940 ounces, or 6,059 pints, with an average of 2,082 patrons using the beer wall per month at each location. Within two months of both locations opening, Mathisen and Co-Owner Nathan Monroe received a return on their investment.

iPourIt’s case study with Pour Bros. shows the value and profitability of its self-pour dispense technology. Find the case study here. For more information on iPourIt self-pour beverage dispense technology, call us at (949) 270-0556 or email

About iPourIt, Inc.
iPourIt, Inc. is North America’s leader in self-serve beverage dispense technology with over 190 locations installed and operating, over 166 million ounces poured, and more than 5,100 taps installed. iPourIt partners with operators to provide an interactive, on-premise, self-service beer & wine experience promoting consumer choice and sampling. The technology has proven to increase revenue and drive profitability through higher space utilization and lower operating costs for clients while enhancing customer satisfaction. Learn more at

About Pour Bros. Craft Taproom
Pour Bros. Craft Taproom is Illinois’ first pour-your-own taproom featuring a curated, ever-changing small-batch menu of craft beer, ciders, meads, and amazing handcrafted cocktails. With the slogan, “Pour The Experience,” patrons enjoy taking control of their own tasting experience with the self-pour tap wall complete with local and regional live music. It’s a beer explorer’s dream come true. Great beer, great people, and great music are what you’ll find at Pour Bros. Seeking out new exciting experiences with friends drives the soul and creates lifelong memories. Pour Bros. currently has two locations in Peoria and Champaign with another location in progress.

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Emily Maassen
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Darren Nicholson
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