Sembrando Salud Partners with Local Food Banks to Distribute Food To More Than 7,000 Farm Workers Across California

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RAC’s Health and Wellbeing Program Reinforces Support for Farmworker Community

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Our employees are committed to providing families across the country with delicious, fresh berries, and we are doing everything we can to ensure that they and their families stay safe and have their food needs met during this time.

Reiter Affiliated Companies (RAC), the largest fresh multi-berry producer, reinforces commitment to supporting the health, happiness and wellbeing of their farmworker community as they continue working to keep food on America’s tables during the coronavirus pandemic.

“During these trying times, farmworkers’ contributions are more critical than ever,” said Ana Martinez, Wellbeing Manager for RAC. “Our employees are committed to providing families across the country with delicious, fresh berries, and we are doing everything we can to ensure that they and their families stay safe and have their food needs met during this time.”

Recognizing proper nutrition is key to health and the rising stress associated with recent shopping trends, Sembrando Salud is collaborating with Food Banks across California to provide fresh food.

"Food Share is proud to partner with Sembrando Salud and Reiter to provide fresh produce to farmworkers in Ventura County,” said Monica White, Food Share's President & CEO. “Farmworkers provide an essential service in our community. We are happy to be a part of ensuring that they, too, benefit from the healthy fresh foods that their hard work enables us all to enjoy."

Since the start of the pandemic, Sembrando Salud has distributed food to more than 7,000 farm workers in the regions where RAC operates, and will continue to coordinate these distributions for as long as the need exists.

Community partners include Ventura County FoodShare, SEEAG, Del Monte Produce, VC Local Love Project, Feeding the Frontline Initiative, Food Bank of SB County, Second Harvest Food Bank of Santa Cruz County and Food Bank of Monterey County.

As a family-owned farming company, RAC is passionate about the wellbeing of their farmworker community. RAC hopes that through taking steps to ease employees’ day-to-day burdens, they will have more time and energy to focus on their health and wellness for themselves and their families.

Sembrando Salud, RAC’s comprehensive health and wellness program, has dedicated itself to helping employees improve their overall wellbeing since 2009.

To learn more about Reiter Affiliated Companies, please visit: http://www.berry.net

About Reiter Affiliated Companies

Reiter Affiliated Companies (RAC) is the largest fresh multi-berry producer in the world, growing Driscoll’s proprietary varieties of strawberries, raspberries, blueberries, and blackberries year round in the United States, Baja California, Central Mexico, Portugal, Morocco, Canada and Peru.

The Reiter family began farming in the San Francisco Bay Peninsula and by the turn of the century had migrated south into Watsonville and the Santa Clara Valley. By the late 1970’s, operations expanded into Southern California where the headquarters is today. The company values of Honesty, Fairness and Respect line the corridors of every office, guiding and leading business principles and decisions. Those decisions have resulted in the organization’s position as an industry leader, adopting health and wellbeing programs, opening primary health clinics and partnering with local organizations to improve the quality of life for the farmworker community.

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Mari Escamilla
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