Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and Enhance Global Sending Operations

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The Leading Sending Platform Promotes Chief Sending and Operations Officer, Hires Two Industry Veterans to Logistics Team to Oversee Category-Leading Warehouse and Logistics Capabilities

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“As marketing, sales, and CX teams continue to innovate the tactics they use to acquire, engage, and retain customers, the demand for sending will keep increasing in 2021 and beyond," said Kris Rudeegraap, CEO at Sendoso.

Sendoso, the leading Sending Platform, today announced the company is expanding its logistics and operations to enhance its sending experience, both domestically and internationally. The investments demonstrate its continued efforts to combine customer experience with supply chain expertise, further defining the sending platform category and strengthening how its customers drive revenue with direct sending.

“The world changed in 2020 and offline engagement has become more important than ever,” said Kris Rudeegraap, CEO at Sendoso. “As marketing, sales, and CX teams continue to innovate the tactics they use to acquire, engage, and retain customers, the demand for sending will keep increasing in 2021 and beyond.”

As Sendoso continues to invest in logistics, the company is scaling its team, elevating Alli Tiscornia from Chief Customer Officer to Chief Sending and Operations Officer. Her priorities will be to focus on the quality of the sending and unboxing experiences while aligning warehouse operations with product and customer workflows.

“I’m thrilled to be stepping into my new role to better support logistics and customer experience alignment,” said Tiscornia. “We’ve always prioritized the customer experience, including package delivery and the unboxing experience. And now, I’m excited to combine customer experience with supply chain and logistics expertise, yielding the fastest turnaround times in the industry.”

Sendoso has also added two key hires on the logistics team:

  • Peter McKay, VP of Global Supply Chain, has more than 25 years of experience in supply chain management and global distribution. Before joining the Sendoso team, McKay led customization at Levi’s and Nike; and also worked at Pendleton Woolen Mills, and most recently, Lyric.
  • Darren Andy, Senior Director of Supply Chain, has more than 20 years of experience in distribution logistics, supply chain management, and warehouse operations. Before joining the Sendoso team, he worked at Lululemon, Zumiez, Frito-Lay and Coca-Cola.

McKay and Andy’s collective 40+ years of experience in global distribution will be key in supporting Sendoso’s domestic and international sending capabilities. Sendoso customers can send direct mail, personalized gifts, eGifts, and other Physical Impressions™ to more than 165 countries. With warehouses across North America, EMEA, and APAC, Sendoso provides customers with the most reliable and cost efficient way to execute direct sending across the globe.

“Sendoso’s investments in best-in-class shipping, tracking, and delivery seamlessly connects our customers with their recipients on a global scale,” said McKay. “The leadership team truly understands the important role logistics plays in the customer experience, and I’m looking forward to sharing my expertise in distribution and supply chain management to help enhance Sendoso’s current operations.”

In addition to sending eGifts and dropshipping items from Sendoso’s vast partner marketplace, Sendoso customers can store inventory and ship from any of the global warehouses. Customers can also use the platform to monitor inventory in real-time, easily restock, and receive alerts for when certain items are low.

“Joining Sendoso was an easy decision when you look at the company’s growth trajectory,” said Andy. “No other Sending Platform is investing and prioritizing logistics the same way as this company, and it shows with their leadership in the category.”

To learn more about how Sendoso’s warehousing and logistics capabilities are supporting customers’ marketing initiatives, visit

About Sendoso
Sendoso, the leading Sending Platform, is the most effective way for revenue-driving teams to stand out with new ways to engage at strategic points throughout the customer journey. By sending personalized gifts, branded swag, and eGifts at-scale, Sendoso customers see significant time savings per campaign, an increase in conversion rates, and higher retention rates. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at

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Kiley Ribordy
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