SAN FRANCISCO, Feb. 27, 2019 /PRNewswire-PRWeb/ -- Sendoso, the leading Sending Platform (SP) for sending anything, announced it has raised $10.7 million in Series A funding to accelerate its growth and solve the complexity of sourcing, storing, shipping, and measuring ROI for everything businesses need to send. The round was led by David Sack's Craft Ventures with participation from Signia Partners, Storm Ventures, Struck Capital and Hack VC. Sendoso has raised $13.2M to date.
"Email is overused and low impact. What we've gained in efficiency, we've lost in creating meaningful connections with the people that drive our business forward," said Craft Ventures VP of Investments Brian Murray. "Sendoso makes it easy for anyone to send unique items, custom packages, and thoughtful gifts to their prospects, customers, partners, employees or recruits."
Sendoso was built to solve a universal dilemma: Consumers and companies, alike, are drowning in digital noise. The constant influx of emails, texts, app notifications, and ads has made "digital" synonymous with spam—meaning those communication channels are less effective than ever.
What Sendoso's founders, Kris Rudeegraap and Braydan Young, discovered is that they could rise above the noise and connect with people in more meaningful ways via direct mail, personalized gifts, handwritten notes, perishables and more. This insight was supported by research: The U.S. Postal Service, Canada Post, and the United Kingdom's Royal Mail have found that these tangible communications are more valuable, memorable and persuasive.
Companies already invest in this business strategy, as demonstrated by the $100+ billion-dollar direct mail and gifting industries. But orchestrating the logistics is tedious, time-consuming, and nearly impossible to scale. A marketer, for example, would have to evaluate multitudes of vendors, get hundreds of salespeople from across the globe to fill out a spreadsheet, find storage, individually package and ship every item, follow-up with each salesperson to determine the effectiveness, and then manually enter data points into the company's marketing automation or CRM system — all for a single campaign.
Sendoso simplifies that process. Businesses simply need to click a button in the standalone platform or from any of the numerous tools Sendoso integrates with, including Salesforce, Marketo, SurveyMonkey, Shopify, and Amazon.
"This is a pain we felt personally: Sending is hard. We wanted to alleviate the complexity that's holding companies back from sending physical items at scale," said Sendoso co-founder and CEO Kris Rudeegraap. "By doing this, we're enabling the teams we work with to be much more creative, thoughtful and meaningful in their outreach."
Sendoso integrates with business software for multiple teams so that …
- Marketers can delightfully engage buyers with automated event invitations, swag boxes, or other collateral through their marketing automation platform.
- Salespeople can create personalized outreach from their CRM or sales automation system with custom gifts accompanied by handwritten notes via an Amazon integration.
- Customer support reps can easily trigger a coffee or lunch eGift send from inside their customer service software to rectify a bad customer experience.
- Human resources can automatically send a welcome kit for new employees or recruits directly from their HR software to drive retention.
"It seems impossible to create more personalized relationships by doing less work," said FinancialForce Sr. Demand Gen Manager Hussam AlMukhtar. "But Sendoso makes it possible for us to create those connections by bringing fragmented processes together into one easy interface."
Sendoso is already helping companies like Adobe, Zuora and Thompson Reuters increase pipeline, conversion, and retention. The company will use this funding to scale operations in San Francisco and Arizona, and build out its platform with innovative features to further solve the challenges of sending at scale.
The platform supports a growing demand for sending physical items as a business strategy. By combining data and insights from hundreds of customers across the globe, Sendoso found that businesses increased the number of items sent by 66% year over year in 2018. The research, to be released in a report later this year, also shows that postcards are no longer the most popular item to send. Instead, companies spent more time and money on sending unique items like custom packages, perishables, eGift cards, and more.
About Sendoso
Sendoso is the world's first Sending Platform (SP). The fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Founded in 2017, Sendoso is a privately held company headquartered in San Francisco, CA. To learn more, please visit http://www.sendoso.com.
SOURCE Sendoso
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