Sendoso Shares Direct Mail Insights in New Forrester Research B2B Marketing Report

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Sendoso, the leading Sending Platform for sending anything, has today announced its participation in Forrester Research’s new B2B Marketing Report, “Direct Mail Captures The Attention Of Buyers Overwhelmed By Digital Tactics.” As an industry leader, Sendoso shares expert insights on leveraging direct mail to cut through the noise of the digital world leading to more conversations with customers and prospects.

“We are thrilled that Forrester looked to us as experts in this field and featured our insights in this report. We firmly believe that sending strategies like direct mail are the future of engagement,” said Kris Rudeegraap, CEO of Sendoso.

Sendoso, the leading Sending Platform for sending anything, has today announced its participation in Forrester Research’s new B2B Marketing Report, “Direct Mail Captures The Attention Of Buyers Overwhelmed By Digital Tactics.” As an industry leader, Sendoso shares expert insights on leveraging direct mail to cut through the noise of the digital world leading to more conversations with customers and prospects.

Today, it’s harder than ever for B2B marketers to connect with current and prospective customers. Tactics of cold calling and emailing are seeing fewer results; however, direct mail is becoming the industry front runner for garnering attention and gaining significant ROI. The report highlights a shift back to the world of direct mail in the B2B community. Email is no longer remarkable or innovative, which brings marketers to direct mail.

Forrester report notable key takeaways include:

  • The Psychological Effects of Gifting: When a prospect receives a personalized gift, they feel an emotional connection and a sense of reciprocity that makes them be more open to connecting with you.
  • Direct Mail is Complementary to Digital, Not a Replacement: B2B companies shouldn’t abandon email or cold calling altogether. Adding direct mail amplifies the effectiveness of those touchpoints and creates a truly omnichannel buyer’s journey.
  • Be Relevant and Relatable: Direct mail works best when you create a personalized experience by showing that you understand your prospect as a person and professional. But don’t get overly personalized and risk sending a gift that is not welcome.

“We are thrilled that Forrester looked to us as experts in this field and featured our insights in this report. We firmly believe that sending strategies like direct mail are the future of engagement,” said Kris Rudeegraap, CEO of Sendoso. “Data and insights from our hundreds of customers across the globe show that businesses sent 66% more direct mail, personalized gifts, perishables, handwritten notes, and other physical items in 2018 than 2017. ”

Email marketing, alone, isn’t working. B2B emails have only an 18 percent open rate and an even smaller click-through rate for B2B marketing emails at 2 percent. Additionally, the report notes that 28 percent of customers don’t take phone calls from sales representatives.

Sendoso has experienced first hand the market increase in demand for direct mail. Recent sector research has shown that sales in direct mail increased 66% in 2018, and will continue to grow. These statistics provide further proof that the market is on the rise and direct mail continues to be one of the most efficient ways to engage in B2B marketing.

Click here to receive a complimentary copy of the full report or reach out to engage(at)sendoso(dot)com.

About Sendoso
Sendoso is the leading Sending Platform (SP). The fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Founded in 2017, Sendoso is a privately held company headquartered in San Francisco, CA. To learn more, please visit http://www.sendoso.com.

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Kelsey Cullen
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