Sendoso Welcomes Marketing Veteran Bill Macaitis to Board of Directors

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Former Slack and Zendesk CMO Brings Decades of Marketing and Leadership Experience to Support Sending Platform Growth as Marketing, Sales, and CX Teams Navigate the New Normal

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“Bill [Macaitis] has demonstrated repeated success as a cutting-edge leader in the tech and startup world,” said Kris Rudeegraap, CEO of Sendoso.

Sendoso, the leading Sending Platform, today announced the appointment of Bill Macaitis to its board of directors. A tech marketing veteran, Macaitis will serve as an independent board member and strategic advisor to the company as it reimagines marketing, sales, and CX strategies to support hyper-relevance and revenue in the new normal.

“Bill has demonstrated repeated success as a cutting-edge leader in the tech and startup world,” said Kris Rudeegraap, CEO of Sendoso. “With five exits achieved over the course of his career, including years of working on key growth points for tech pioneers like Slack, Zendesk, and Salesforce, Bill will be an invaluable voice to have on our team. We’re fortunate to welcome Bill to the Sendoso family as we continue to grow and support marketing, sales, and CX teams’ efforts to stand out and drive authentic, human connections.”

The world is living in a new reality, and business has to continue. When budgets are constrained, channels are limited, or in-person engagement isn’t possible, marketing, sales, and CX teams must double down on winning strategies. Sendoso is a proven way to drive pipeline and revenue. The company’s SaaS-based Sending Platform enables teams to stand out with new ways to engage at strategic points throughout the customer journey, making it possible to send personal gifts, branded swag, eGift cards, and other memorable touchpoints at scale.

“In our new age of remote selling, building a relationship with a prospect is tougher than ever. Sendoso solves this pain through a modern, scalable corporate sending platform that integrates directly with Salesforce, Hubspot, Marketo, and more,” Macaitis said. “Marketing, sales, and CX can now re-engage with prospects and customers through personalized items delivered digitally (UberEats eGifts anyone?) or through the mail (with delivery to home addresses!). I’m excited to be a part of this larger revolution on modern marketing and sales in a remote selling environment.”

Bill founded Macaitis Advisory in 2017 to offer board advisory services to select companies. At Slack, he worked in a variety of roles, including CMO, CRO, and as a Board Advisor, where he built out the company’s entire marketing, sales, customer success, and customer support teams. Macaitis also developed the marketing team as CMO of Zendesk and was instrumental in taking the company through its highly successful IPO. As Senior Vice President of Marketing for Salesforce, he helped the cloud-based software company grow to over $3 billion in revenues.

About Sendoso
Sendoso, the leading Sending Platform™, is the most effective way for revenue-generating teams to stand out with new ways to engage at strategic points throughout the customer journey. By connecting digital and physical strategies, companies can engage, acquire, and retain customers easier than ever before. Founded in 2016, Sendoso is trusted by over 500 companies and has a vast global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.

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Kiley Ribordy
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