Sendoso Welcomes Three Industry Veterans to the Leading Sending Platform After Triple-Digit Year-Over-Year Customer Growth in 2019

Share Article

Qaseem Shaikh (CTO), Sam East (CRO), and Rizwan Ansary (VP of Product) to Drive Platform and Revenue Growth

"With triple-digit year-over-year customer growth, Sendoso’s rapid adoption has made it an essential tool for market leaders in technology, real estate, insurance, and more,” said Sendoso CEO and Co-Founder Kris Rudeegraap

Sendoso, the leading Sending Platform (SP) for sending anything and personalizing at scale, today announced the hirings of Qaseem Shaikh as Chief Technology Officer (CTO), Sam East as Chief Revenue Officer (CRO), and Rizwan Ansary as Vice President of Product.

“With triple-digit year-over-year customer growth, Sendoso’s rapid adoption has made it an essential tool for market leaders in technology, real estate, insurance, and more,” said Sendoso CEO and Co-Founder Kris Rudeegraap. “These strategic hires join Sendoso at a key time in our company’s growth and we know they’ll play an important role in enabling our customers to make more human connections in a digital world.”

In his role as CTO, Shaikh will lead engineering development and growth for Sendoso. He previously served as vice president of engineering at Thanx and Zenefits, where he distributed engineering teams for the company’s revenue-generating businesses. An early engineer at Amazon Web Services, Shaikh brings almost two decades of experience in engineering and technical leadership.

“As we enter 2020, it is clear that there will be a larger adoption of direct marketing strategies,” said Shaikh. “The prices of digital ads continue to rise and marketing automation tools are delivering lower conversion rates. Sendoso found that businesses increased the number of items sent by 66% year-over-year in 2018. This figure signals a growing need from the market for an automated and intelligent way to execute physical marketing tactics.”

East will oversee the sales leadership of Sendoso and is responsible for company revenue growth as CRO. Prior to joining Sendoso, he served as the senior vice president of sales for Entelo, where he grew revenue 10X in three years. Originally from the U.K., East began his sales leadership career with LoopNet, which IPOed in 2006 and was acquired by CoStar Group in 2011 for almost $1 billion.

“I joined Sendoso because I believe the team is building a transformative platform for connecting with customers on a personal level,” said East. “In the new year, companies will need to enact a predictive methodology for finding new customers. Gone are the days where marketers can blast out a message and hope that it will stick. Leveraging Sendoso enables companies to find customer touch points throughout the buyer’s journey that make them stand out in a digitally fatigued world.”

Ansary will direct all product efforts at Sendoso in his role as VP of Product. He has more than a decade of experience in software product development, including seven years at Bing. Ansary also worked in various roles at CreditKarma, Postmates and HackerRank.

“In the coming year, customer experience is set to overtake price and product as the key brand differentiator,” said Ansary. “We are ready to help brands take the next step in enhancing their customer experience with Sendoso.”

The hirings cap a year of growing momentum for Sendoso that featured notable award wins, including being named a Cool Vendor in Technology Marketing by Gartner as well as winning both a 2019 “Sammy” Award and Stratus Award from the Business Intelligence Group. Sendoso was also named a Winter 2019 Leader in multiple categories including Account-Based Execution on G2 Crowd and was ranked 44th on Growjo’s Fastest Growing Companies in San Francisco.

To learn more about the team at Sendoso, please visit

About Sendoso
Sendoso is the leading Sending Platform (SP). The fully integrated solution solves sourcing, physical warehouse storage, inventory tracking, and ROI attribution problems so that businesses can send anything and personalize at scale. Founded in 2017, Sendoso is a privately held company headquartered in San Francisco, CA. To learn more, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Eric Kurbyun
(312) 386-8136
Email >
Follow >
Visit website