George Arab brings a unique, senior-focused caregiving model to Central Massachusetts, prioritizing compassionate, dignified in-home care for aging adults.
WORCESTER, Mass., June 25, 2025 /PRNewswire-PRWeb/ -- Seniors Helping Seniors® in-home care services, a franchisor with over 200 franchise partners and 400 territories nationwide, has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local resident George Arab is opening a new location in July to serve Worcester, Massachusetts, and the surrounding areas.
After more than two decades working behind the scenes in health care IT, Arab felt called to shift his focus to something more personal and hands-on. The turning point came several years ago, when his mother, facing increasing health challenges, had to move into a senior care facility. Despite the family's best intentions, distance made it impossible for them to provide the level of support she needed at home. The experience left a lasting impression and led Arab to Seniors Helping Seniors to help other families avoid the same limitations.
"For over 20 years, I worked on systems that supported patient care, but I wasn't interacting directly with patients," said George. "Seniors Helping Seniors brings me closer to the heart of care—seeing firsthand how meaningful relationships help seniors maintain their independence and dignity."
The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. Seniors Helping Seniors® services is expanding in Massachusetts with its unique care services and approach to caregiver-client matching. This new location in Worcester will mark the fifth in the state and will focus on serving the surrounding communities in Central Massachusetts.
The Seniors Helping Seniors® franchise stands out from other brands in the elder-care space in part through its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.
"We've become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors® President Namrata Yocom-Jan. "That's exactly what we've found with George Arab as a new franchisee Partner, who are well-equipped to provide unparalleled in-home services to those in need throughout Worcester."
ABOUT SENIORS HELPING SENIORS®:
Seniors Helping Seniors® franchise system was founded by husband-and-wife duo Kiran and Philip Yocom. Kiran, who grew up in India, later worked to advance humanitarian efforts alongside Mother Teresa. After moving to the U.S. in 1995 and marrying her husband Philip, the Yocoms felt called to provide loving care to seniors and to cultivate an exchange of gifts at every generational level. Together, the Yocoms founded Seniors Helping Seniors® in-home services in 1998, opening the brand up to franchising in 2006. With a mission to be the most respected and rewarding home care provider in the U.S., Seniors Helping Seniors® locations stand apart from competitors as the only company that prioritizes hiring active seniors to provide care services to their less-active counterparts. Seniors Helping Seniors® service aligns caregivers and care recipients based on the abilities and needs of both by offering a wide range of care services. Seniors Helping Seniors® network has grown to 400 territories nationwide and over 200 franchise partners in 38 states. For more information on Seniors Helping Seniors® in-home care, visit https://seniorshelpingseniors.com/.
Media Contact
Nick Powills, 1851 Franchise, 3125263996, [email protected], www.1851franchise.com
SOURCE Seniors Helping Seniors®
Share this article