PITTSBURGH, July 9, 2019 /PRNewswire-PRWeb/ -- Sentral, LLC, a card-linked merchant rewards gateway for debit transactions, and fintech provider myGini, Inc, today announced the signing of an agreement and the near-term launch of a new service based on the integration of the myGini app with Sentral's Debit Link platform. The integration makes it possible for consumers to redeem card-linked offers (CLO) on their debit card whether they pay by PIN or signature, simplifying the consumer experience and increasing revenue for publishers.
The collaboration with Sentral enables myGini to provide financial institutions with a cloud-based, AI-driven loyalty platform that covers payment card transactions on Visa, Mastercard and debit networks in the US. myGini is the first program manager to launch with the Sentral Debit Link platform, with immediate access to the NYCE debit network with other networks to follow. Using Sentral, myGini is able to ensure digital coupons, instant discounts, spend-based points redemptions and other CLO programs marketed to consumers through their network of financial partners are easy for consumers to use.
"We believe it's essential to provide consumers with an effortless and reliable experience for card-linked offer redemption. Using Sentral's Debit Link gateway we are able to reach debit card transaction information critical to the success of our CLO programs," said Mehmet Sezgin, CEO and Founder of myGini. "This combined solution gives our customers a single, integrated method to assign rewards to debit transactions, no matter which network a cardholder participates in and without requiring further actions from the cardholder at the point of sale."
"With 15% to 20% of all card transactions flowing through the US Debit networks, we believe no company providing card-linked offers should be operating without full debit coverage," said Steve VanFleet, President and CEO of Sentral. "Using Sentral, companies can quickly enable their platforms for all Debit transactions to provide the best customer experience, increase redemption rates and decrease support incidents from customers who have missed a redemption."
Sentral's Debit Link solution provides the ability to match debit transactions and issue statement credits to debit cards with speed and reliability through one simple API integration. Sentral currently has specific agreements and active integration projects with four of the eight US-based, branded debit point-of-sale networks, which operate outside the Mastercard and Visa networks, and is in active discussions with the other four. Sentral is also working with relevant parties in Canada and Mexico to provide similar access to CLO program managers looking to expand across the border. myGini plans to offer Debit Link services to its customers beginning June 2019.
ABOUT MYGINI
Founded in 2016, myGini Inc. is headquartered in San Francisco and financed by a group of private investors. For more information about the company, please visit https://mygini.com/.
ABOUT SENTRAL
Sentral, LLC is working with debit networks to provide a single point of integration for CLO program providers, creating technical and operational efficiencies for both networks and CLO program providers and enabling the acceleration of support for debit cards in CLO programs. Sentral is a joint vision of, and is owned and operated by, Steven VanFleet and Wolfe, LLC. To learn more about the Sentral platform, visit http://www.sentralhub.com or email [email protected].
SOURCE Sentral
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