The Pennsylvania senate race between John Fetterman and Dr. Oz has taken an unexpected turn, with SEO expert Lance Bachmann weighing in on the battle over digital political marketing.
BRISTOL, Pa., Oct. 12, 2022 /PRNewswire-PRWeb/ -- The hotly contested Pennsylvania senate race between incumbent John Fetterman and challenger Dr. Oz has taken an interesting turn, with SEO expert Lance Bachmann weighing in on Google's involvement.
Philadelphia Magazine recently interviewed Bachmann, the former CEO and Founder of 1SEO Digital Agency, about John Fetterman's campaign and their domination of digital search results. A Google search for Oz will display a multitude of Fetterman paid advertisements commandeering the top spots.
Bachmann didn't hold back when asked for his opinion on the matter. "You just have to max-bid your own name to make sure it always shows up in the top position," he said. "It just shows you how behind the times some people are and how [obscenity] some of these campaigns are at doing their job."
Bachmann went on to say that he believes modern political campaigns aren't capitalizing on the digital sector's power to influence the outcome of a race. "I told you, these people are [obscenity], man," says Bachmann. "Their campaign managers raise all this money and lose. Obama and Trump had the two best digital campaigns of our lifetimes."
Bachmann's comments come after a report from Philadelphia Magazine that (depending on your Google search history, ad blockers, and personal device) show a slew of anti Dr. Oz ads directing users to John Fetterman's campaign website. These ads appear in an overwhelming number of highly contested top search result spots.
On the contrary, had Dr. Oz's campaign spent more of its campaign funds to bid on certain keywords, they could see those negative ads buried deeper in the search results. "The second page of Google is the best place to hide a dead body," jokes Bachmann. "I did that for a famous rapper. And I also did it for a certain Philadelphia restaurateur who had lots of negative information out there about him."
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