SEOHost.Net Principal: The Growing Role of Gaming in Marketing

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The gaming industry is influencing and defining modern campaigns. Savvy marketers should take note.

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"Savvy marketers should start thinking about how they'll tap into games sooner rather than later. As with any burgeoning industry, there is an enormous opportunity here if you know where to look,”

Terry Cane, COO of SEOHost.net (https://www.seohost.net), a leading domain registration, SSL service, and SEO hosting provider, announced that gaming is no longer a hobby but could be the future home for marketing.

The gaming industry has grown exponentially over the past decade, transitioning from a relatively niche market to a cornerstone of global culture. As reported by Business Insider, experts predict that the global gaming market will produce approximately $196 million in annual revenue. By contrast, the global entertainment market sits at approximately $101 billion as of 2019 according to The Motion Picture Association.

Cane said the growth provides marketing firms with a wealth of potential new clients and the opportunity to provide marketers with creative new tactics and campaigns.

"The effective use of augmented reality (AR) is one example of where marketing's future might lie," said Cane. "The popularity of Pokémon Go is a perfect example of this. Many businesses tapped into the craze generated by that game to draw in customers and still others are looking to create their own AR tools to enrich their customer experience."

"Augmented reality is only the first step, however," she said. "Certain titles give themselves over very well to in-game advertising, whilst competitive gaming provides a number of sponsorship opportunities for relevant brands. Other options include advertising via streaming services or developing and distributing branded games."

The gaming industry now arguably holds equal importance to industries such as film and television, said Cane.

"Savvy marketers should start thinking about how they'll tap into games sooner rather than later. As with any burgeoning industry, there is an enormous opportunity here if you know where to look,” she said.

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About SEOHost.net:

Located in Orlando, Florida with locations all around the world, SEOHost.Net provides a wide range of services in both the U.S. and the E.U., including domain registration, SSL Hosting for SEO, as well as VPS, dedicated, and A Class IP hosting. The company offers exceptional service with a strong service level agreement, multiple geographic locations, and free migration. For more information, visit https://www.seohost.net.

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