Serena Dai joins Westwood Labs, award-winning “Green” contract manufacturer of beauty and OTC topical products, as head of R&D

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Recognized for its commitment to energy independence and recycling, solar powered Westwood Labs (, a 70-year old FDA-licensed leader in product development and custom manufacturing, welcomes Serena Dai as Senior Director of R&D. Deborah Pierce continues as Chief Scientific Officer.

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“Serina has an authentic passion for the beauty industry and for helping customers create new products to grow their brand. We are excited to have her on board as Senior R&D Director.” – Paul Schirmer, President, Westwood Labs

Paul Schirmer, President of Westwood Laboratories, welcomes aboard 18-year cosmetic industry veteran Serina Dai as Senior Director of Research & Development. Serina, who joined September 3, 2019, will oversee the day-to-day operation of the R&D lab. Deborah Pierce, Chief Scientific Officer, remains on board as Westwood Lab’s technical expert and will concentrate on special projects and innovation across a multitude of categories, including beauty, personal care, over-the-counter remedies, and household products.

Westwood Labs’, with over 100,000 square feet of fully solar-powered facilities, offers superior manufacturing versatility in numerous personal care categories, including beauty care, over-the-counter topical drugs, topical medical device formulations, and pet/animal care products.

Chief Science Officer Deborah Pierce welcomes this new addition, “Serina will take a leadership role in R&D, and will help allocate the team’s resources during this important growth phase at Westwood Labs.”

Serina Dai comes to Westwood Labs with nearly 20 years of experience in the cosmetic industry. She received her BS in Biochemistry from UCLA and her MS in Biochemistry from the University of Saint Joseph. She started her professional career serving as an R&D Chemist for Cosway Company where she formulated all types of skincare, hair care, and OTC products. In 2007 she joined Markwins International as Senior Chemist formulating color cosmetic products. She spent the last 11 years with Aware Products (now known as Voyant Beauty), leading their new innovations focused R&D team. Serina is a long-time member of the California Chapter of the Society of Cosmetic Chemists (serving as Cosmegram Editor), as well as a member of the American Chemical Society and Beauty Industry West.

President Paul Schirmer looks forward to the growth opportunities Serina’s skillsets offer, “Serina has an authentic passion for the beauty industry and for helping customers create new products to grow their brand. She will be a great asset not only as a team leader but also as a very experienced formulator.”

Serina states, “I am thrilled to join the team at Westwood Labs, and I look forward to working with existing and new customers to bring innovative products to life. I am fortunate to be joining such a respected company that prides itself on top quality service.”

Westwood Labs looks forward to continued growth, particularly in the beauty sector, where its green manufacturing and packaging technologies offer current and emerging brands a leg up in eco-friendly, socially conscious, and toxin-free products.

About Westwood Labs
Westwood Laboratories Inc., ( located in the San Gabriel Valley, is a premier contract manufacturer and private label manufacturer of consumer and professional products in the categories of health and beauty, over-the-counter (OTC), pharmaceutical, therapeutic drug, medical device, household and personal care topical products.

Since its inception in 1948, Westwood Labs has been an FDA-licensed leader in product development and quality custom manufacturing. With over 100,000 square feet of manufacturing, laboratory, warehousing and administrative space, Westwood is devoted to providing the most advanced cosmetic and drug formulations, while providing the highest-level research and development, laboratory capabilities, and customer service. Westwood Labs received “Best Green Company to Work for” and “Best Overall Company to Work For awards given by the Los Angeles News Group Winning Workplaces Poll (June 2014).

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