Serenova Strengthens Channel Program Through Partnership with Telarus

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Strategic relationship with Master Agent delivers the most globally scalable cloud-based contact center solution to a broader set of enterprise customers

Our partners are an integral part of our go-to-market strategy and overall success. Working with a partner, the caliber of Telarus will only further our mission.

Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, today announced a strategic partnership with Telarus, LLC., a master agent of business data, voice, mobility, cybersecurity, and contact center services. As it continues to refine and expand its Channel Partner program, Serenova will expand its market reach through this critical Master Agent partner. Meanwhile, Telarus adds a new portfolio of leading CCaaS products – featured in Gartner’s 2018 Magic Quadrant for Contact Center as a Service, North America – to offer its prospects a well-rounded choice in the market.

“Our partners are an integral part of our go-to-market strategy and overall success. Working with a partner, the caliber of Telarus will only further our mission,” said John Lynch, CEO of Serenova. “The extensive network of Telarus sales partners we have now have access to will help us build more relationships with end customers and showcase how the Serenova approach to CCaaS lets customers marry a wide range of systems, data, and processes for better customer experiences.”

Telarus is comprised of a robust partner community of VARs, MSPs, integrators, and telecom professionals who source data, voice, cloud, and managed services through a portfolio of 185 leading service providers. This network of subagents can now leverage this Master Agent agreement to work closely with the sales organization at Serenova to drive relevant and productive opportunities. And in turn, Serenova's highly successful partner program will help them effectively sell, implement, and service it’s cloud contact center solutions to their customers.

“As the largest Master Agent in North America, we’re committed to offering our sales partners a leading-edge portfolio that’s designed to help them capture revenue opportunities,” said Patrick Oborn, VP of Partner Experience of Telarus. “Partnering with Serenova does just that. The company has proven that it is a force in the cloud contact center market, and we wanted to make sure our sub-agents had access to such an innovative product portfolio.”

Today’s partnership news comes on the heels of Serenova’s recent announcement of its new SVP of Channel Sales, Brandon Knight. With Master Agent experience himself, Knight provides the strategic direction for Serenova’s channel partners around the world, focused primarily on engaging current partners such as Telarus to continue to drive the adoption of Serenova’s innovative contact center solutions. For more information on Serenova’s Channel Partner program, visit:

About Telarus
Built for You, Telarus is the largest privately-held technology services distributor (master agent) in the United States. Our dynamic agent-partner community sources data, voice, cloud, and managed services through our robust portfolio of 185 leading service providers. The company is best known for its home-grown software pricing tools and mobile apps that are unique in the industry. To help partners grow their businesses, Telarus has assembled the best support organization in the industry, which includes SD-WAN, Cloud, mobility, contact center, and ILEC specialty practices whose primary goal is to help its partners identify and design the right technology solutions for their customers. To learn more about the Telarus, please visit, or follow on Twitter @Telarus.

About Serenova
Serenova has transformed the customer experience. Over a decade ago, the company realized technology didn’t exist that could deliver immediate, consistent, and exceptional service. So, it created a true cloud contact center solution that could. The result is the ability to unify everything from customer engagement to quality management to analytics. This single source of truth provides global brands insights about customer information and experiences as they pivot between channels such as SMS, voice, or Facebook messenger.

Whether it’s technology, healthcare, or retail, brands from all industries come to Serenova for its global coverage and deep integrations into the business systems used every day. Why is this important? It creates the opportunity to keep pace with customers by quickly scaling up across the enterprise or out geographically. Recognized by analysts such as Forrester and Gartner, Serenova is committed to building on an 18-year legacy leading the way in cloud-based contact center innovations. To learn more, visit For live updates, follow @SerenovaShine.

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Erin Hanley
Serenova, LLC
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