Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Serial Entrepreneur, Business Strategist and Consultant Dr. Madeleine F. Wallace Launches The SEAM Framework: Achieving Organizational Transformation in 4 Steps


News provided by

Dr. Madeleine F. Wallace

Sep 26, 2023, 09:00 ET

Share this article

Share toX

Share this article

Share toX

Dr. Madeleine F. Wallace launches her new book called "The SEAM Framework: Achieving Organizational Transformation in 4 Steps." The book guides businesses on their digital transformation journey.
Dr. Madeleine F. Wallace launches her new book called "The SEAM Framework: Achieving Organizational Transformation in 4 Steps." The book guides businesses on their digital transformation journey.

Madeleine F. Wallace, Ph.D., a renowned expert in organizational transformation, announces the launch of her new book, "The SEAM Framework: Achieving Organizational Transformation in 4 Steps." This groundbreaking book provides a versatile framework to guide businesses and organizations of all sizes and industries on their digital transformation journey.

FAIRFAX, Va., Sept. 26, 2023 /PRNewswire-PRWeb/ -- Madeleine F. Wallace, Ph.D., a renowned expert in organizational transformation, announces the launch of her new book, "The SEAM Framework: Achieving Organizational Transformation in 4 Steps." This groundbreaking book provides a versatile framework to guide businesses and organizations of all sizes and industries on their digital transformation journey.

With a wealth of experience in addressing challenges and developing innovative solutions for organizations, Wallace focused on small businesses and organizations and recognized the need for a strategic tool specifically designed to facilitate their digital transformation. This realization led Wallace, the founder of the Fairfax, Virginia-based strategy and research consulting firm Windrose Vision, to develop the SEAM framework, a comprehensive and actionable approach that can be applied to any organization.

"Others have embarked on their digital transformation journey, only to find themselves stuck, unsure of the next steps. This book serves as that lighthouse, a compass to navigate the challenges of digital transformation."

Post this

How the SEAM Framework Functions
SEAM is an acronym that refers to the four steps of transformation: Snapshot, Envision, Act, and Measure:

  •     Snapshot prompts the reader to ask: "Where is our business or organization today?"
  •     Envision seeks the answer to this question: "Where do I want to take my business or organization?"
  •     Act tackles the question: "How do we get to where we want to go?"
  •     Measure answers the question: "How effective was my plan?"

SEAM, Wallace said, is "the intricate line that seamlessly stitches together an organization's business goals with its digital transformation objectives. Just as a seam in the fashion world has multifaceted roles–from joining fabric and shaping attire to enhancing durability–The SEAM Framework serves as the critical link in an organization. It doesn't merely join; it shapes, decorates, and reinforces, allowing businesses to grow, adapt, and thrive in the digital era."

To illustrate how SEAM would work in a business, Wallace drew from her consulting experiences to create the scenario of a fictitious company called Mora's Bakery, a small producer of artisan bread products. Her diverse clientele includes national supermarket chains, local independent grocery stores, and several restaurants. She makes her items—hot dog buns, sliced bread, baguettes, focaccias, and other products—by hand and uses expensive natural ingredients. Her customers like that Mora bakes her products in a dairy and nut-free facility. Mora also expanded her line to offer bread for vegans and those with special dietary needs.

"Through Mora, we will journey through the practicality and applicability of SEAM and discover how the framework addresses specific problems, providing a clear demonstration of its functionality within a real-world setting," she said. "The example of Mora's Bakery is an accessible, relevant, and impactful example for the SEAM user."

Is SEAM for you?
"The SEAM Framework" goes beyond industry-specific strategies, offering a versatile and adaptable framework for businesses and organizations seeking to scale and grow. Wallace's contribution through SEAM encapsulates tools and actionable steps for achieving successful organizational transformation in today's digital landscape.

"Distinct from the norm, my book offers a refreshing perspective on digital transformation. Whether you're just starting or trying to find your way after hitting a roadblock, this guide is tailored to address a spectrum of challenges," she said. "By following my framework, not only will readers identify the best place to take that pivotal first step or leap forward from where they're stuck, but they'll also capture the momentum to propel their journey, bridging the gap between intention and impactful action."

Virtual Book Launch Event
Wallace will host a virtual book launch event for "The SEAM Framework" on Wednesday, Oct. 4, from 3-4 p.m. PST/ 5-6 p.m. CST/6-7 p.m. EST. This event will allow attendees to engage with her, gain insights from her expertise, and learn more about the transformative power of SEAM.

This event promises to be an enlightening experience for business professionals seeking to navigate the complexities of organizational transformation. "The SEAM Framework" is an invaluable resource for organizations of any size or industry, and Wallace's expertise is sure to provide actionable insights and strategies.

"I want to ignite action among entrepreneurs, organizational leaders, and business owners," she said. "In today's rapidly evolving digital landscape, intent alone isn't enough. We need a structured approach with flexibility adapt to different situations or environments. I've seen countless individuals overflowing with purpose and potential yet paralyzed by the uncertainty of where to begin. Others have embarked on their digital transformation journey, only to find themselves stuck, unsure of the next steps. This book serves as that lighthouse, a compass to navigate the challenges of digital transformation."

"The SEAM Framework: Achieving Organizational Transformation in 4 Steps," is available on Amazon.

About Dr. Madeleine F. Wallace
Dr. Madeleine F. Wallace is a dynamic and versatile professional, author, serial entrepreneur, scientist, investor, and the founder of Windrose Vision, a strategy and research consulting firm in Fairfax, Virginia. Originally from Peru, she immigrated to the US, excelled academically, and is less than 1% of foreign-born Latinas in the US who hold a doctorate. She is a recognized expert and seasoned trainer in data-driven decision-making, performance-based management, and adaptive culture. Dr. Wallace earned her Ph.D. in Sociology from the University of Tennessee with a concentration in demography and statistics. For information about the book, please visit https://madeleinewallace.com. 

Media Contact

Marie Lazzara, JJR Marketing, 630-400-3361, [email protected], www.jjrmarketing.com 

SOURCE Dr. Madeleine F. Wallace

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.