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Service Objects Announces New White Paper on How to Improve Lead Quality


News provided by

Service Objects, Inc.

Mar 09, 2023, 10:00 ET

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Complimentary white paper shows how having accurate, genuine, and verified leads significantly impact business productivity.

SANTA BARBARA, Calif., March 9, 2023 /PRNewswire-PRWeb/ -- Service Objects, the leading provider of real-time Customer Data Validation solutions, is pleased to announce the release of a free white paper entitled Leads: Keeping It "Real," which discusses how Service Objects' DOTS Lead Validation service protects your business from bogus leads, missed deliveries, compliance penalties, fraudulent orders and more.

Today, with the real-time availability of Customer Data Validation services, validating leads should be a requirement for most businesses. Yet a recent survey shows that nearly three-quarters of executives are not confident about the quality of their customer contact data, and close to one-third have serious data quality issues. Service Objects' Customer Data Validation services solve the issue of poor lead data with solutions that easily integrate with leading CRM and marketing platforms, providing your sales and marketing teams with critical insights right in the applications they are working from.

“Leads are the lifeblood for many businesses, so ensuring your sales and marketing teams are working with accurate and genuine prospects plays a critical role in productivity.”– Geoff Grow, CEO, Service Objects

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Our flagship service, Lead Validation, is an automated solution that cross-validates and scores a customer's Name, Address, Phone, Email and Device against hundreds of authoritative data sources, helping your business segment customer data and weed out poor quality and bogus contacts. It provides a quantitative Certainty score as well as a qualitative Quality score that guides you on whether to reject, review or accept a new lead, giving you confidence in your customer data assets.

"Leads are the lifeblood for many businesses, so ensuring your sales and marketing teams are working with accurate and genuine prospects plays a critical role in productivity," said Geoff Grow, Founder and CEO of Service Objects. "Our new white paper presents how Lead Validation compares and cross-references over 130 data points to ensure your leads are accurate, genuine, and verified, and how the service can be easily integrated within your current customer contact data environment."

Download a free copy of the Leads: Keeping it "Real" white paper, and to learn more about Service Objects' Customer Data Validation solutions or request a free live demo, please visit our website.

Founded in 2001, Service Objects is the leading provider of contact validation solutions, validating online transactions in real-time, including contact name, address, phone, email, and device. Using Service Objects' global validation and location web services, businesses can identify potentially fraudulent contact records, append additional contact information, and process transactions in a more efficient manner. Service Objects has validated nearly 6 billion contacts, and major brands such as American Express, Microsoft, and Amazon rely on Service Objects for their data validation needs. For more information about Service Objects' real-time web services, contact [email protected].

Media Contact

Carolyn Healey, Service Objects, Inc., 1-805-963-1700, [email protected]

SOURCE Service Objects, Inc.

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