Sessions Pale Ale Unveiled as Official Beer of Mile of Music Festival

APPLETON, Wis., July 17, 2019 /PRNewswire-PRWeb/ -- Mile of Music, presented by Fox Communities Credit Union, will return to Northeast Wisconsin in just a few weeks and festival organizers have announced that Sessions Pale Ale will serve as the Official Beer of Mile 7.

The beer is brewed by Stone Arch Brew House/Brewpub of Appleton, a long-time sponsor and supporter of the festival since it first began in 2013. It's a light, refreshing brew with a citrus flavor and aroma that will pair well with the summer music vibe coming to Downtown Appleton in early August when 220 original artists perform 950 live music sets.

Sessions Pale Ale takes over the spot of Stone Arch's Americana Pale Ale which served as the Official Beer of Mile of Music in years past. Sessions will be available for purchase on tap and in bottles at several venues throughout the popular four-day festival.

"We chose Sessions as the beer for Mile 7 after polling several guests and finding that it was the preferred Pale Ale for the festival," explained Steve Lonsway, president of Stone Arch. "Instead of balancing two Pale Ales during our busiest season, we're sticking with the more popular Sessions for Mile 7. It's a wonderful brew with great hop presence and a refreshing note that pairs well with the music that will be playing all weekend."

As part of the Official Beer announcement, Mile of Music and Stone Arch also collaborated to brew up a limited release batch of Double IPA which is a spin on the popular Sessions Pale Ale recipe. There were just 999 bottles brewed, each one hand-labeled and hand-numbered. These collectible edition 750 ml bottles come with a keepsake guitar pick keychain printed with the Mile of Music logo.

Stone Arch will be hosting a pre-Mile Special Release Party on July 21 where pre-reserved bottles can first be picked up and attendees can enjoy an afternoon of live music from Mile of Music alumni artists.

With tens of thousands of visitors expected throughout the weekend, Mile of Music runs August 1-4 and Stone Arch will be among the 60 official venues hosting music.

ABOUT MILE OF MUSIC
Mile of Music is an original roots music festival that launched in August 2013 as a creative and economic catalyst in Downtown Appleton, Wis. The four-day festival, produced by Willems Marketing & Events, is held in August with the support of more than 60 community sponsors and 400 volunteers. It features 950 live music sets and 220 artists at 60 venues along the one-mile, walkable stretch of College Avenue and the nearby riverfront.

ABOUT STONE ARCH
Stone Arch Brewpub resides in a historic building built in 1858 as a brewery. It features a full-menu restaurant, cozy stone wall dining room and pub, private party room, Beer Garden and Tap Room showcasing Appleton's brew history. For more information, visit http://www.stonearchbrewpub.com.

SOURCE Mile of Music