Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Seventy-eight percent of CPG Manufacturers struggle to manage modern trade, and 61% struggle to execute promotions as planned, The Promotion Optimization Institute Finds


News provided by

Promotion Optimization Institute(POI)

Feb 10, 2025, 07:00 ET

Share this article

Share toX

Share this article

Share toX

According to POI's annual State of the Industry report, companies seeking efficient growth must prioritize automating Holistic Enterprise Planning, strengthening revenue growth management, and leveraging visibility and analytics for omnichannel success.

NEW YORK, Feb. 10, 2025 /PRNewswire-PRWeb/ -- The Promotion Optimization Institute (POI) is the leading resource for holistic enterprise planning, trade management, revenue growth management, pricing, advanced analytics, AI, optimization, data management, retail execution, digital transformation, omnichannel strategy, eCommerce, digital shelf, marketing, retail media investment, and omnichannel measurement. Today, POI released the tenth annual POI 2025 State of the Industry Report.

"POI research demonstrates that companies must adapt and strategically recalibrate organizationally to mitigate economic headwinds, enhance profitability, outpace competition, and navigate global changes to achieve sustainable efficiency and growth," said Pam Brown, author of the POI State of the Industry report and Chief Commercial Officer, POI. "More than a report, this is a strategic imperative—guiding CPG leaders in making informed decisions, advancing transformation, and ensuring long-term competitive strength."

The annual POI 2025 State of the Industry Report utilizes the data and insights from the recent POI 2024 Enterprise Planning, Revenue Growth Management, and Retail Execution Surveys. It represents survey responses from over 130 leading consumer goods manufacturers.

POI research delves into CPG Industry facts, trends, inflation, outlook, C-suite focus, and insights in addition to critical POI State of the Industry Report findings:

  • Enterprise Planning, Optimization, and revenue management (EPx) solutions bring transformative results to CPG manufacturers. This is important as 61% of respondents agree that their companies face difficulties executing planned promotions. End-to-end enterprise planning maximizes cross-functional insights to deliver strategic objectives and efficiencies to enable Joint Customer Business Planning.
  • When asked about organizational data quality, 40% of respondents noted that proper data cleansing, harmonizing, and staging are holding them back from delivering trade promotion optimization and analytics. To improve revenue growth management effectiveness, 37% of companies said they needed to improve data ownership and management.
  • With 67% of organizations yet to adopt Generative AI, forward-thinking companies have a clear opportunity to lead. Early adopters will gain a competitive edge by accelerating execution, optimizing RGM, and driving efficiency, savings, and growth.
  • Fifty-one percent of CPG manufacturers state that their headquarters support teams don't have the necessary capabilities to support pricing, trade allocations, and go-to-market strategies.
  • Thirty-eight percent of respondents are lagging in adopting retail media. Of these, 21% are still in the early stages of exploring retail media, while 17% have opted not to pursue it.
  • Respondents also cited the need for increased focus on Integrated Business Planning to improve coordination of the expected demand and supply forecast. According to respondents, 24% increased net sales, 45% eliminated poor-performing promotions, and 26% had improved forecasting, process improvements, and greater visibility of the business & opportunities/risks.
  • Thirty-eight percent of companies are held back from exceptional retail execution because data and insights are not fully leveraged.
  • Sixty-one percent of respondents noted that developing a digital practice starts with gaining the necessary digital budgets. Thirty-five percent reported a need for a dedicated digital team, and 30% reflected a need for dedicated analysts. In addition, 42% said that to understand the potential, impact, and ROI of digital enablement, the team needs digital ROI evaluation capabilities.
  •  

The 2025 POI State of the Industry Report can assist CPG industry leaders in developing a comprehensive enterprise planning strategy. This includes holistic enterprise planning, omnichannel balance, revenue management, marketing, and supply chain. By implementing these practices and recommendations, businesses can better meet the needs of retailers and adapt to ongoing changes in consumer behavior. The report is available today for download here.

About the Promotion Optimization Institute:

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving enterprise planning, trade management, RGM, pricing, advanced analytics & optimization, data management, retail execution, digital transformation, omnichannel strategy, eCommerce and digital shelf, marketing and retail media investment strategy and performance, omnichannel measurement, and the distribution of consumer goods.

Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) program, share groups, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found in other trade groups. We encourage and enable breaking down organizational siloes to ensure collaborative, holistic full enterprise planning. The focus is on the consumer/shopper through sales, marketing, and merchandising strategies while leveraging advances in technology. Our POI executive advisory board keeps us apprised of industry needs and helps us provide desired outcomes for members, sponsors, and academia.

For more information, visit www.poinstitute.com or contact:

Michael Kantor Founder & CEO Promotion Optimization Institute (POI) 914-319-7309 [email protected] 

Pam Brown, Partner & CCO Promotion Optimization Institute (POI) 707-332-0450 [email protected] 

The Certified Collaborative Marketer (CCM) ™ is a trademark belonging to the Promotion Optimization Institute. All other trademarks are the property of their registered owners.

Media Contact

Maya Miller, Promotion Optimization Institute(POI), 1 707-205-9764, [email protected]

SOURCE Promotion Optimization Institute(POI)

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.