Seventy-Seven Percent of US Households Will Celebrate this Holiday Season with a Christmas Tree
82 Percent of Christmas Trees Displayed Are Artificial, 17.9 Percent Are Real, According to American Christmas Tree Association Nationwide Survey
LOS ANGELES, Dec. 13, 2018 /PRNewswire-PRWeb/ -- More than 95 million U.S. households will celebrate the 2018 holiday season by displaying a Christmas tree, according to the eighth annual Christmas tree survey from the American Christmas Tree Association (ACTA) conducted by Nielsen.
Eighty-two percent of the Christmas trees displayed will be artificial and 17.9 percent will be real trees, according to the survey.
"We are delighted to report that Christmas trees, both real and artificial, continue to be a highlight of the holiday season for so many across the country," said Jami Warner, Executive Director of ACTA.
"Consumers have so many wonderful types of trees to choose from and at all price points," said Warner. "There is no right or wrong choice when it comes to choosing your Christmas tree. "Family traditions and holiday memories can be made with any tree, be it classic, green, flocked, upside down, table-top, mini or majestic," Warner said.
"Many consumers are choosing to display multiple Christmas trees and more than one type," she added. "Why not spread the joy of the holidays by decorating our homes with the many types, colors, species, shapes and sizes of trees now so widely available?" Warner said.
"After all, it's not what kind of Christmas tree you have, it's who's around it," she added.
A new Life Cycle Assessment sponsored by ACTA comparing the most common artificial Christmas tree sold to the average real tree sold concluded that reusing your artificial tree for at least five Christmas seasons is a better environmental choice than purchasing five real trees. Due to improvements in artificial trees, such as realism, longer-lasting LED lights and easier set-up, consumers are reusing their trees for an average of 10 years.
Methodology: American Christmas Tree Association insights are based on data collected by Nielsen through an English Language PanelViews Survey sent to a representative subset of U.S. households in the Homescan Panel; results are projected to represent total U.S. households. The survey was fielded in November 2018.
About ACTA: The American Christmas Tree Association (ACTA) is a non-profit organization established to help families create holiday memories and establish traditions by choosing the perfect Christmas tree. Visit ACTA online: http://www.christmastreeassociation.org.
SOURCE American Christmas Tree Association
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