SeventySix Capital Backs Interactive Streaming Company Maestro

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LA-Based Maestro Turns Esports Streamers and Broadcasters Into Interactive Directors Through Data Analytics and Direct Fan Engagement

SeventySix Capital, a sports tech venture capital firm that invests in sports tech, esports and sports betting companies, invested in Maestro, a Los Angeles, CA-based interactive streaming company. This investment adds to SeventySix Capital’s growing portfolio of innovative companies that are transforming the sports industry.

Maestro, led by CEO and Founder, Ari Evans, is developing a new standard in streaming that allows broadcasters to build more meaningful relationships with their viewers. Maestro’s interactive video platform allows for esports streamers and traditional broadcasters to own, engage and monetize audiences. Maestro customers include Epic Games Fortnite, Activision Blizzard - Overwatch League, FIFA, Microsoft, Adobe, WarnerMedia and Coachella.

“SeventySix Capital is all about working with entrepreneurs that are pushing the limits and moving the sports industry ahead, and that’s why we are so excited about being an investor in Ari and his team at Maestro,” SeventySix Capital Managing Partner Wayne Kimmel said.

“Maestro provides a unique, monetizable and customized viewer experience for traditional sports and esports fans,” Kimmel explained.

“Having investors like SeventySix Capital is critical to the growth of our business,” said Maestro CEO and Founder Ari Evans. “This is the time for next-generation platforms like Maestro to enable streamers and broadcasters to take control of their content.”

Evans continued, “SeventySix Capital’s team has already demonstrated their value based on their domain knowledge, access and relationships in esports media, and the overall sports industry.”

About SeventySix Capital
SeventySix Capital is a sports tech venture capital company that invests in passionate, smart and nice entrepreneurs who are launching game-changing tech startups in the sports tech, esports and sports betting industries.

SeventySix Capital’s Athlete Venture Group allows players to invest, learn, and work directly with top sports tech startups and entrepreneurs. The firm aims to bridge the gap between athletes, entrepreneurs, and investors by creating opportunities for athletes to become tech investors and for entrepreneurs to access the financial and social capital that professional athletes have to offer.

Additionally, SeventySix Capital has a strategic partnership with Rubicon Talent, a sports marketing and talent agency based in New York City with a wide range of clients including NFL and NBA stars, Hall of Famers, MVPs, Heisman Trophy winners, Olympic icons, media personalities, and celebrity chefs.

Learn more about SeventySix Capital here: http://www.seventysixcapital.com.

About Maestro
Maestro is an interactive video platform that makes it easy for broadcasters to build meaningful relationships with their audiences. By adding an interactive layer, customers drive an average of 175% increase in watch time, 45% increase in retention, and 210% increase in revenue. The platform’s analytics help customers get to know their viewers, correlate engagement to key metrics, and understand how to maximize return on investment.

Maestro enables customization across many use cases including chat and social experiences, in-stream ecommerce and betting, gamification with leaderboards and rewards programs, live stats and prediction games, and interactive sponsor integrations. Customers span a variety of verticals including Epic Games, Activision Blizzard, FIFA, Microsoft, Adobe, WarnerMedia, and Coachella.

Learn more about Maestro here: http://www.info.maestro.io/.

Contact
James Santore
Chief of Staff, SeventySix Capital
james@seventysixcapital.com
(609) 605-1698

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James Santore
@76Capital
since: 02/2010
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