SeventySix Capital Sports Advisory Announces New Client

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Tally Technology Group retains sports betting experts to accelerate their business

SeventySix Capital Sports Advisory, an affiliate of sports-tech venture fund SeventySix Capital, announced that it has been retained by Tally Technology Group Inc., a white-label, free-to-play sports predictions platform co-founded by Super Bowl-winning quarterback Russell Wilson and Jason LeeKeenan. SeventySix Capital Sports Advisory, which launched earlier this year to provide business consulting services to sports organizations and their partners, will spearhead Tally’s strategy to target opportunities within the fast-growing sports betting sector.

The Tally technology platform presents a complete, state-of-the-art solution supporting the creation and delivery of partner-branded, free-to-play prediction games for sports fans all around the world. Built to be configurable, Tally’s modular system enables a wide range of game formats based on each partner’s preferences and includes a comprehensive analytics portal for partners.

“We could not be more excited to have the experts at SeventySix Capital Sports Advisory on board as we look to further develop our product to assist sports teams and gaming operators with their efforts to engage fans and customers,” commented Bradley Vettese, Tally’s Chief Executive Officer. “Their team provides us with unique insights into the worlds of both professional sports and sports wagering, and will allow Tally to become the go-to solution for any sports, gaming or media company that is looking to develop a free-to-play game that can be customized to meet its specific marketing objectives.”

Tally’s technology can operate as a standalone platform or integrate with an existing app or website, and has been selected by a number of professional sports franchises and casino gaming companies as a premier tech solution for increasing customer engagement. While sports wagering remains legal in a minority of states across the country, Tally allows its partners to provide a unique fan experience in advance of legalization, with an eye toward identifying those customers who are likely to become real-money sports bettors down the road.

“Brad and Jason have already built a fantastic product that’s providing significant value to both professional sports franchises and casino gaming companies across the country,” said Evan Davis, Managing Director, Sports Betting and Gaming at SeventySix Capital Sports Advisory. “We’re looking forward to working with the entire Tally team to further develop the product and demonstrate the incredible value that it provides to Tally’s partners.”

After launching earlier this year, SeventySix Capital Sports Advisory has partnered with clients ranging from stealth startups to Fortune 500 companies as they seek to refine their sports business strategies. Led by president Dan Bravato, whose diverse background includes Van Wagner Sports, Dan Gilbert’s Family of Companies, Manchester City, and most recently, his own agency, Pitch 15 Sports Group, SeventySix Capital Sports Advisory has already become a well-known entity within the sports consulting sector.

“Dan, Evan and the rest of the advisory team are most knowledgeable experts in their respective fields,” said Wayne Kimmel, Chairman of SeventySix Capital Sports Advisory and Managing Partner of SeventySix Capital. “They provide tremendous value to their clients, and we’re pleased that Tally has trusted us to work with them as they take their offering to another level.”

About SeventySix Capital Sports Advisory

SeventySix Capital Sports Advisory is a sports consulting group of experts focused on bringing the emerging innovations and technology to sports executives, leagues, organizations and athletes. The Sports Advisory works side by side with these change makers across the evolving landscape of sports, including esports, sports betting, media and social responsibility.

About Tally Technology Group Inc.

Tally is a free-to-play sports prediction platform dedicated to powering immersive, real-time predictive experiences. Comprised of a robust game authoring and validation tool, a mobile-first app for fans, and a comprehensive analytics portal for partners, Tally is redefining in-venue and broadcast sports experiences by creating a deeper interaction between the teams and their fans, as well as allowing casino gaming partners to engage and attract potential sports betting customers through a customizable, data-centric platform.

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James Santore
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