ShareThis follows this ...understanding there is a bigger impact our industry could and should have on humankind
PALO ALTO, Calif. (PRWEB) December 01, 2020
ShareThis, a global data company that maps human topography by synthesizing social share, interest, and intent data, today announced the creation of Data for Good, a portfolio of highly-sought segments that give back to non-profits that address critical social issues.
ShareThis builds custom insights and audiences based on real-time behavior across the global web for both agencies and brand marketers. ShareThis' data also fuels audience strategy and analytics for marketers. In August, ShareThis released an initial audience segment focused on racial justice issues and tying a 20 percent donation of proceeds to non-profits focused on dismantling systemic racism. The company also launched a donation button within its publisher tools to allow sites to drive potential donations to organizations like Black Lives Matter. The segment generated much interest across brands, partners, and players across the programmatic media landscape.
"Our unique data DNA helps marketers connect to audiences based on their passions and interests. It was only logical to leverage the power of the data for social good,” explains Andi Wilson, Senior Vice President and leader of ShareThis Cares programs. "The initial feedback by the advertising and marketing communities were positive and expanding this platform seemed necessary.”
Today, ShareThis adds ten additional audience offerings addressing a host of issues that marketers align with. They include Animal Welfare, Charity & Philanthropy, Climate Change & Environmental Issues, Education, Gender Equality, Poverty & Hunger, Social Issues & Advocacy, Social Justice UK, Well-Being (mental health), and Women’s Rights. For all of these new segments, 20 percent of the resulting revenue to ShareThis will be donated to related not-for-profit organizations.
“LiveRamp firmly believes that data can be harnessed to solve some of society's biggest challenges and shape our world for the better,” said Lauren Dillard, chief communications officer at LiveRamp. “In becoming the first data company to create a giving tool with its data products, ShareThis follows this ideal in understanding there is a bigger impact our industry could and should have on humankind. As brand and agency clients increasingly turn to people-focused companies as their partners, ShareThis is a leading example of how we can bring our collective time, talent and treasure to the table to solve some of the world’s biggest challenges with data.”
"Our data reflects the passions, concerns, and interests of people around the world as they constantly evolve,” adds Dana Hayes Jr., CEO of ShareThis. “For many partners, issue-related campaigns are on the rise. To divert some of the funds used to reach audiences who care deeply about a social issue was a logical next step.”
ShareThis Data for Good segments are available on more than 40 platforms across the programmatic media ecosystem, including Liveramp Data Marketplace, The Trade Desk, Xandr, Verizon, and DV360.
ShareThis maps human topography by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on more than 3M global domains, ShareThis observes real-time actions from real people on real digital destinations. ShareThis transforms user-level behavioral data to better understand, expand and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA. To learn more about publisher and marketer solutions, visit http://www.sharethis.com