Shark Discoveries and Kevin Harrington Launch BRTV Campaign with Elephant in a Box

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Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of Shark Discoveries are pleased to announce the launch of a new BRTV campaign with Elephant in a Box.

No one really enjoys the moving process. Finding the right furniture and getting it into your place are typically not enjoyable experiences. All of that's changing, thanks to Elephant in a Box.

Delivered to your doorstep in a convenient, easy-to-move box, the Elephant in a Box sofa fits through the tightest spaces, helping make moving a breeze. Set up is so easy that tools aren’t even required! Exclusive add-ons are offered, like a built-in desk that folds into the armrest. The Elephant core, made of honeycomb, makes it flexible and strong, while the fabric and foam in the cushions and pillows make it very comfortable and easy to clean. This innovative design was created to save customers time and energy.

“We don't write the sofa shopping rules, we just break them,” says Daniela Terminel, Co-founder and CEO of Elephant in a Box. “We’re folding what hasn’t been folded before. We’re so pleased to be working with Shark Discoveries and help others find a convenient, comfortable solution to bring joy during what can be such a stressful event.”

"Elephant in a Box offers first of its kind convenience and portability, with high-quality materials," says Lisa Vrancken, Executive Vice President of Shark Discoveries. "I’ve never seen anything like it."

As part of its BRTV campaign with Shark Discoveries, Elephant in a Box will be appearing in 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. Shark Discoveries is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the BRTV map.

About Shark Discoveries
Headquartered in South Florida, Shark Discoveries is a full-service production, branding, and marketing company that specializes in brand response television, including Celebrity Influencer Videos, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing.

About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with Shark Discoveries, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized BRTV campaigns featuring the Shark.

For more information on Elephant in a Box, please visit

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Mike McCloskey
+1 954-461-2020 Ext: 4395
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Lisa Vrancken
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