Shark Tank Favorite, Ava the Elephant, Bringing Awareness during World Down Syndrome Day

Share Article

Better Family, Inc announced today that Tiffany Krumins, an entrepreneur who appeared on the pilot episode of ABC’s Shark Tank, recently signed a new management deal for her product, Ava the Elephant, a singing children’s medicine dispenser.

Better Family, Inc announced today that Tiffany Krumins, an entrepreneur who appeared on the pilot episode of ABC’s Shark Tank, recently signed a new management deal for her product, Ava the Elephant, a singing children’s medicine dispenser.

“I am thrilled to be working with Better Family Inc. Their vision for the future of better parenting products aligns with mine,” said Tiffany.

As part of the management deal a re-branding was in order. Better Family Inc organized a commercial shoot in Orlando, Florida the week of March 8th.

One of the children cast for the role was Jacob Clemons, son of Stephanie and Rick Clemons. Jacob has Down Syndrome and reminded Tiffany of Gibby Durden, the little boy who inspired the product over 10 years ago.

After seeing Jacob’s love for the product, Tiffany felt confident that they had not just found a great “actor” for their commercial, but the perfect cover model for Ava the Elephant’s new package. She approached Better Family Inc’s founder, Carman Cook-Campbell, with the idea of using a shot of Jacob with Ava the Elephant on their brand-new packaging. Carman agreed that he was the perfect pick.

Tiffany called Jacob’s parents to surprise them with the news and the video she captured of their response is a tear-jerker. It can be seen HERE: https://www.youtube.com/watch?v=iUfKRdiotQw. The timing could not have been more perfect, as March 21st is World Down Syndrome Day which was started in 2016. World Down Syndrome Day (WDSD) is marked each year on the 21st day of March (the 3rd month of the year). This was selected to signify the uniqueness of the triplication (trisomy) of the 21st chromosome which causes Down syndrome.

“At Better Family Inc we are passionate about inclusion and we are honored to have Jacob on Ava the Elephant’s new packaging,” said Carman. “Tiffany’s love for the community she champions is contagious, and we are proud to support her vision. The founder of Drop it Baby, Joy Lynn Waganer, is a licensed clinical social worker and licensed behavior analyst who is also driven to raise awareness and support the disability community. Bringing these two passionate founders together as part of our brand is very exciting and enhances the existing efforts we have made to support this community.”

To watch progress on the new packaging featuring Jacob and re-release of Ava the Elephant, follow us on social media! Check out all the Better Family products by visiting our website at Better-FamilyInc.com.

More About Better Family, Inc.
Better Family sells patented baby products that make the lives of parents and babies easier while on the go or working from home. With Swabbies, a no mess, organic diaper cream, the Beebo a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends "the drop it game", and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents time spent with their children.
Better Family Inc
Carman Cook-Campbell
1-877-479-2224
info@betterfamilyinc.com
20093 East Pennsylvania Ave Suite 3
Dunnellon, FL 34432

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carman Cook-Campbell
Visit website